Schedule
Explore your options to connect, learn and be inspired at CES.
All times for in-person sessions and live streams are Pacific Standard Time.
2026 Schedule
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Accordion
Mon, Jan 05
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9:00 AM-9:40 AM
ARIA, Level 1, Joshua 9
The Leadership Roundtable: Hollywood, Technology & Advertising
The combination of streaming, AI & creator economy are wholly transformative, only equaled by innovation in device, platform & consumer engagement. Welcome to 2026!
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming
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10:00 AM-10:40 AM
ARIA, Level 1, Joshua 9
AI & Cinematic Creativity: Approaching its Citizen Kane Moment
Producing cinematic works in AI has arrived. Feature length, maybe not, but the possibilities are amazing. This is the story of creative expert meets tech superpower.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
10:00 AM-10:40 AM
ARIA, Level 1, Joshua 8
Architects of the Branding & Entertainment Experience: AI, CGI, XR
Witness the stunning artistic achievements of the Hollywood & the advertising industries, transforming imagination, devices and platforms.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming
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11:00 AM-11:40 AM
ARIA, Level 1, Joshua 9
The Studio, The Network, The Brand, The Agency: A Global Vision
While Hollywood glamour never fades, the traditional silos of studio, networks and celebrity reshuffle into global brands, mega technologies and global agencies.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
11:00 AM-11:40 AM
ARIA, Level 1, Joshua 8
Monetization Matrix: Brand, Consumer & Tech - Dynamics of Immersion
A seismic shift in monetization has arrived, activated by the conversion of new technologies, innovative device platforms and unique consumer engagement strategies.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming
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1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
The Creator Economy & Unique Vision: Algos, Analytics & Monetization
The creator economy has slayed the giant of Hollywood entertainment with a combination of YouTube and social media. Let's explore the secret sauce.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
1:00 PM-1:40 PM
ARIA, Level 1, Joshua 9
AI, Cinematic Creativity, Spatial & XR: The Next Level of Innovation
It takes a lifetime of dedication to the joy of discovery that makes a visionary. We welcome cutting-edge creators from the tech industry's best to this roundtable.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Lights, Camera, Algorithm: Creators Go Cinematic
Explore how creators are redefining the talent pipeline - breaking into film, TV, and theater while reshaping the rules of casting, development, and IP.
Conference Track
Content Creators
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2:00 PM-2:40 PM
ARIA, Level 1, Joshua 9
An AI Copyright & Data Valuation Conversation: What Comes Next?
As the AI-copyright debate enters its fourth year, legal battles and legislative proposals continue, but a robust AI data marketplace is redefining the value of data.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
Conversational AI & Virtual Engagement: Text, Video & Audio Experiences
Conversational AI and virtual engagement tools are being trained to provide a gateway interface, establishing a new and unique connection to the consumer.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Beyond the Algorithm: Gen Z's New Digital Habits
As attention splinters and formats evolve, meet the platforms winning Gen Z's time - and how creators are adapting to monetize and stay relevant.
Conference Track
Content Creators
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3:00 PM-3:40 PM
ARIA, Level 1, Joshua 9
A Media Realignment: Streaming, The Creator Economy & Podcasts
The cord has been cut, yet the media landscape is expanding exponentially. This is about consumer choice, personalized programming, brand loyalty and amazing technology.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
Why Creators Are Every Brand's Most Valuable Media Channel
Creators don't just drive views, they build trust. Hear how brands are leveraging creator relationships to drive commerce, loyalty, and long-term growth.
Conference Track
Content Creators
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4:00 PM-4:40 PM
ARIA, Level 1, Joshua 9
Streaming Strategies: Platform Innovation, Advertising & Brand Loyalty
Millions of viewers are immersed 24/7 with video screens. Big Tech has teamed with media, advertising and Hollywood unleashing a new industry.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming -
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
AI Unleashed: Creativity That Inspires and Stays Human, presented by Monks
Explore how AI elevates creativity beyond automation—unlocking sharper insights, bolder ideas, and more human experiences that transform brands and the enterprise. Networking happy hour to follow session.
Conference Track
C Space® Storytellers
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Tue, Jan 06
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9:00 AM-9:40 AM
ARIA, Level 1, Joshua 8
The End of the Funnel
Growth isn't a journey. It's an instant. Explore how brand, tech, and AI are collapsing the funnel into one continuous customer experience.
Conference Track
DEPT: Coded for Growth - The New Rules of Marketing, Tech & AI
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10:00 AM-10:40 AM
ARIA, Level 1, Joshua 8
Agentic AI: Cutting Through the Hype
From assistants to orchestrators to agentic commerce, this session defines agentic AI, clears up the confusion, and shows how to turn hype into real impact.
Conference Track
DEPT: Coded for Growth - The New Rules of Marketing, Tech & AI -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Seamless Ecosystems, Personalized Experiences: The Next Era of Retail
Redefining retail is more than digital transformation. It’s fostering meaningful human connection by aligning people, software & services for seamless, smarter experiences.
Conference Track
C Space® Storytellers
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11:00 AM-11:40 AM
ARIA, Level 1, Joshua 8
Creativity: The True Growth Engine
AI can scale content, but only creativity scales growth. Learn how brands are turning originality into measurable impact in an automated world.
Conference Track
DEPT: Coded for Growth - The New Rules of Marketing, Tech & AI
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1:00 PM-1:30 PM
ARIA, Level 1, Joshua 9
The Future Marketer: Growth Hacker, Dealmaker and Change Agent
Amid relentless disruption, brands must dismantle legacy silos and rewrite the rules for growth. Meet the marketers making moves to drive speed, collaboration and transformation.
Conference Track
UTA: Future Decoded -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Retail Media’s Full-Funnel Future: Instacart, TikTok & The Trade Desk
Experts discuss how retail media data is transforming targeting, fueling measurable lift, and redefining strategy across CTV, social discovery, and more.
Conference Track
C Space® Storytellers -
1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
When Emotion Becomes Media: The New Era of Sports Advertising
Sports delivers unmatched emotional drama. New tech now lets brands activate those moments in real time. Hear how leagues and platforms are turning live fandom into living media.
Conference Track
Sports Tech
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1:30 PM-2:00 PM
ARIA, Level 1, Joshua 9
The Talent Equation: A New Formula Reshaping Unscripted TV
The streaming-first landscape has unlocked new ways of collaboration for talent streamers. Hear how they are balancing creative integrity with commercial objectives.
Conference Track
UTA: Future Decoded
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2:00 PM-2:30 PM
ARIA, Level 1, Joshua 9
Precision Unlocked: Marketing's Next Data Frontier
Privacy laws, cookie collapse, and rising distrust are threatening precision. See how top marketers use data and tech to navigate the minefields of personalization.
Conference Track
UTA: Future Decoded -
2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
Global Match Moments: How Every Brand Can Play to Win
Major sporting moments in 2026 will command global attention. See how data fuels innovation and helps brands own moments, whether sponsored or leaning into the zeitgeist.
Conference Track
Sports Tech -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Redefining Content in the Creator Led Economy, presented by Amazon Ads
The definition of content and how it is consumed has never been more fluid. Explore how creator-led content is transforming storytelling for brands and audiences.
Conference Track
C Space® Storytellers
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2:30 PM-3:00 PM
ARIA, Level 1, Joshua 9
Podcasting's Next Chapter: Unlocking Growth for Creators & Advertisers
Explore the evolution of podcasting and how groundbreaking partnerships are redefining how to reach new fans and monetization opportunities.
Conference Track
UTA: Future Decoded
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3:00 PM-3:30 PM
ARIA, Level 1, Joshua 9
AI at Work: Turning Hype into Hard ROI
Forget theory. Today's leading marketer's are deploying AI to cut costs, fuel growth and outpace competition. Hear how they've moved beyond pilots to prove and scale AI.
Conference Track
UTA: Future Decoded -
3:00 PM-3:40 PM
ARIA, Level 1, Joshua 8
More Than a Game: Sports Venues as Culture Hubs
Arenas and stadiums are evolving into entertainment destinations. Explore how brands, agencies, and teams are driving impact beyond the game-day experience.
Conference Track
Sports Tech -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
From Clicks to Customers: Converting Engagement into Sales, presented by Omnicom
Learn how Omnicom, Amazon and Clorox are uniting the full power of creativity, data and AI to connect every element of modern marketing and sales.Â
Conference Track
C Space® Storytellers
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3:30 PM-4:00 PM
ARIA, Level 1, Joshua 9
The Algorithm of Awe: Building Fandom in the New Tech Age
Fandom is evolving with the growing influence of AI technologies. Learn how to move beyond transactional marketing to foster genuine co-creation and belonging.
Conference Track
UTA: Future Decoded
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4:00 PM-4:30 PM
ARIA, Level 1, Joshua 9
From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing
Anticipating cultural trends and aligning with them authentically drives business growth. Meet the changemakers who know when to jump into culture…and when to sit out.
Conference Track
UTA: Future Decoded -
4:00 PM-4:40 PM
ARIA, Level 1, Joshua 8
The Team as a Brand: Marketing Beyond the Season
Sports teams are becoming media & entertainment companies. Learn how franchises are monetizing fandom year-round - on social, at home, and IRL.
Conference Track
Sports Tech
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Wed, Jan 07
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9:00 AM-9:30 AM
ARIA, Level 1, Joshua 8
Creativity in State of Flow - Fireside Chat
Explore AI-powered stories & brand worlds that evolve in real time via audience interaction.
Conference Track
Monks: How to Transform the Economics of Advertising with AI -
9:00 AM-9:35 AM
ARIA, Level 1, Joshua 9
The Future of Content
A dive into how the entertainment industry is reimagining itself across platforms, delivering different content formats and creative strategies to attract audiences.
Conference Track
Entertainment Summit, a Variety Program
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9:30 AM-9:55 AM
ARIA, Level 1, Joshua 8
The Modern Marketer's Mandate: Agility, Transparency, & AI-Powered Growth
What does it take to future-proof growth? Brand leaders share the playbook for unlocking agility, transparency and AI growth.
Conference Track
Monks: How to Transform the Economics of Advertising with AI
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9:35 AM-9:50 AM
ARIA, Level 1, Joshua 9
Close-up on Actor Breckin Meyer and Arcana Labs' Jonathan Yunger
Actor Breckin Meyer and Arcana Labs' Jonathan Yunger explore how creative talent can find new opportunities with AI for storytelling.
Conference Track
Entertainment Summit, a Variety Program
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9:50 AM-10:30 AM
ARIA, Level 1, Joshua 9
The New Business of Entertainment
TV leaders are sharpening their tools to reach and understand fractured audiences. How is the industry improving the TV platform to be the medium of choice for partners?
Conference Track
Entertainment Summit, a Variety Program
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10:00 AM-10:25 AM
ARIA, Level 1, Joshua 8
The Future of Fan Engagement: Role of AI in Sports and Media
Explore how AI is redefining fan engagement, transforming sports and media experiences with personalized content, immersive interactions, and smarter storytelling.
Conference Track
Monks: How to Transform the Economics of Advertising with AI -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Fueling Innovation: How Retail Media Accelerates the Next Wave of Tech Growth, presented by Roundel
Discover how AI and retail media insights are redefining brand partnerships—where human strategy and machine intelligence drive deeper, measurable customer connections.
Conference Track
C Space® Storytellers
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10:30 AM-10:55 AM
ARIA, Level 1, Joshua 8
AI-driven Upside: Creative Effectiveness in Media
This session will map practical steps brands can take now to capture AI-driven upside without needlessly constraining media buys.
Conference Track
Monks: How to Transform the Economics of Advertising with AI -
10:30 AM-11:00 AM
ARIA, Level 1, Joshua 9
First Look: Go Behind the Scenes of The Audacity
A sneak peek at upcoming AMC and AMC+ series The Audacity, a provocative, timely and dark comedic look at Silicon Valley.
Conference Track
Entertainment Summit, a Variety Program
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11:00 AM-11:30 AM
ARIA, Level 1, Joshua 9
How Smarter Partnerships Are Reshaping Media
Find out how partnerships rooted in data, objective decisioning, and AI are keeping marketers in the driver's seat, especially on booming retail media platforms.
Conference Track
Entertainment Summit, a Variety Program -
11:00 AM-11:40 AM
ARIA, Level 1, Joshua 8
Architecting the New Media Stack for Commerce and Consumer Engagement
What happens when retail data meets CTV? Industry leaders reveal how agentic AI is building the next era of connected commerce.
Conference Track
Monks: How to Transform the Economics of Advertising with AI -
11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Take Back Your Taste: Self-Discovery in a World of AI and Algorithms, presented by Pinterest
The Internet used to help us discover ourselves. Now it tells us who to be. Learn how Gen Z is pushing back, reclaiming individualism—and what it means for your brand.
Conference Track
C Space® Storytellers
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11:30 AM-11:50 AM
ARIA, Level 1, Joshua 9
Headliner Conversation with Roku Founder and CEO Anthony Wood
CEO Anthony Wood shares his vision for Roku and discusses how the company continues to shape the future of entertainment through innovation and consumer-first thinking.
Conference Track
Entertainment Summit, a Variety Program
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11:50 AM-12:30 PM
ARIA, Level 1, Joshua 9
Experience This! What's Next in Events Across Platforms
Companies want to build out universes for their IP, and experiential entertainment is crucial to extend reach. Which event strategies are succeeding?
Conference Track
Entertainment Summit, a Variety Program
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1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
From Games to Universes: Expanding IP Across Media
Hear how top gaming companies are evolving their IP into transmedia franchises, turning gameplay into immersive stories across screens, genres, and communities.
Conference Track
Gaming -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Irrational Consumers: How to Grow Brands in an Unreasonable World, presented by Kroger
Discover how brands can decode irrational shopping behaviors and use smarter diagnostics to unlock new growth opportunities in the evolving 2026 retail landscape.
Conference Track
C Space® Storytellers
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1:30 PM-2:05 PM
ARIA, Level 1, Joshua 9
AI in Overdrive
If last year was defined by AI experimentation, AI is now a must-have integration for many in the entertainment and media industries. How is AI having the most impact now?
Conference Track
Entertainment Summit, a Variety Program
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2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
Level Up: Leading the Future of Gaming
From game development to esports to executive leadership, women are redefining the gaming industry and shaping the next generation of games.
Conference Track
Gaming -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
POV: You're A Marketer Finding The Balance Between Control and Automation on TikTok, presented by TikTok
TikTok brings together Economist Impact, Vayner Media, and Ulta Beauty to explore how AI, automation, and human intuition will shape the future of performance marketing.
Conference Track
C Space® Storytellers
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2:05 PM-2:25 PM
ARIA, Level 1, Joshua 9
Harnessing Fandom through Live Sports Content
Uncover the key moments where brands can create meaningful connections with fans across live sports content.
Conference Track
Entertainment Summit, a Variety Program
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2:25 PM-3:00 PM
ARIA, Level 1, Joshua 9
Brandmakers Elite Roundtable
How are marketers making their brand truly matter to today's audiences? When ads are so easily clicked away, which marketing is really commanding our attention?
Conference Track
Entertainment Summit, a Variety Program
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3:00 PM-3:15 PM
ARIA, Level 1, Joshua 9
Conversation with Kelly Day, VP, Prime Video International
Kelly Day of Prime Video International explores Prime Video's strategy to advance its programming globally.
Conference Track
Entertainment Summit, a Variety Program -
3:00 PM-3:40 PM
ARIA, Level 1, Joshua 8
Monetizing Gameplay: The Impact of Microtransactions
Explore how in-game purchases are reshaping player experience and studio profits.
Conference Track
Gaming -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
Tech x Football: FPT & Chelsea FC Playbook for Innovation, presented by FPT
Discover how FPT and Chelsea FC are transforming football through AI—from fan experiences to performance analytics—in a bold Sports x Tech collaboration.
Conference Track
C Space® Storytellers
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3:15 PM-3:35 PM
ARIA, Level 1, Joshua 9
Headliner Conversation with Actor-Filmmaker Joseph Gordon-Levitt
Joseph Gordon-Levitt ("500 Days of Summer", "Inception", "3rd Rock from the Sun") will speak about his passion for the intersection of media and technology.
Conference Track
Entertainment Summit, a Variety Program
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3:35 PM-4:10 PM
ARIA, Level 1, Joshua 9
Fandom in the Zeitgeist
Creating and sustaining fandom is end game for any company. Can we engineer passion among audiences? A look at how entertainment is being developed for maximum impact.
Conference Track
Entertainment Summit, a Variety Program
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4:00 PM-4:40 PM
ARIA, Level 1, Joshua 8
AAA Gaming: What's Next for Blockbusters?
AAA games have struggled as audiences change and competition for time increases. This panel can address how can game makers can adapt to this changing world.
Conference Track
Gaming -
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
Grab the Rocketship: How Agentic AI Rewrites the $1.1T Media Business, presented by Infillion
Infillion and advertising leaders reveal how agent-native platforms shift control to AI, letting advertisers reclaim strategic power. Board the agentic rocketship. Networking happy hour to follow session.
Conference Track
C Space® Storytellers
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4:10 PM-4:30 PM
ARIA, Level 1, Joshua 9
How Zefr Leverages NVIDIA Technology to Analyze Social Content at Scale
Discover how Zefr leverages NVIDIA's technology to fuel large-scale content intelligence, giving brands meaningful insight into the environments surrounding their ads.
Conference Track
Entertainment Summit, a Variety Program
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4:30 PM-5:05 PM
ARIA, Level 1, Joshua 9
The Big Picture Outlook - What Trends Will Shape 2026?
Which trends will bring new challenges and opportunities? Which new ideas deserve new resources and support? Leaders share how they want to thrive in the new year.
Conference Track
Entertainment Summit, a Variety Program
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Thu, Jan 08
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9:00 AM-9:15 AM
ARIA, Level 1, Joshua 9
The State of the Creator Economy in Media and Entertainment
Industry leaders talk about the top trends, opportunities and challenges facing today’s burgeoning creator economy.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads -
9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
Using Data to Predict Consumer Behavior
Explore the best use cases in leveraging data to anticipate consumer behavior, personalize experiences, and drive smarter marketing decisions.
Conference Track
CMO Insights
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9:15 AM-9:55 AM
ARIA, Level 1, Joshua 9
Masters of the Creator-Verse
A look at how creator content is expanding - including crafting storytelling across new platforms, launching new brands, and forging industry partnerships.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads
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9:55 AM-10:15 AM
ARIA, Level 1, Joshua 9
Fireside Chat with Evan Shapiro - Zoom in on the Creator Ecosphere
Discover who really carries influence and trust in media and entertainment, where engagement quality can be more telling than follower or subscriber counts.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads
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10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Harnessing AI-Powered Search to Grow Your Business
AI-powered search can drive growth, boost visibility, and connect with customers in smarter, more effective ways.
Conference Track
CMO Insights
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10:15 AM-10:50 AM
ARIA, Level 1, Joshua 9
New Hollywood Power Players: The Rise of Creators on TV
Hear how creators are driving new influence and engagement on TV, especially on growing FAST platforms such as Samsung TV Plus.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads
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10:50 AM-11:10 AM
ARIA, Level 1, Joshua 9
The Power of the Creator Brand with The Home Edit
Join UTA's Raina Penchansky and The Home Edit's Clea Shearer and Joanna Teplin as they explore their collaboration.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads
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11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Inside the Commerce Media Gold Rush: Why Every Brand Wants In
Inside the commerce media gold rush; the race to monetize attention and why every brand wants a stake.
Conference Track
CMO Insights
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11:10 AM-11:30 AM
ARIA, Level 1, Joshua 9
How Creators are Building the Future of the Consumer Experience
Find out Marriott’s vision for its creator strategy as it builds more immersive and interactive experiences for consumers.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads
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11:30 AM-11:45 AM
ARIA, Level 1, Joshua 9
The Live Shopping Era has Arrived
Live shopping is no longer an experiment, it's happening now! Understand how live shopping builds consumer trust and what you need to do to stay ahead.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads
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11:45 AM-12:00 PM
ARIA, Level 1, Joshua 9
Fireside Chat with Substack Co-Founder Hamish McKenzie
Understand the opportunity for creators to build followers and fan bases on subscription platform Substack.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads
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12:00 PM-12:35 PM
ARIA, Level 1, Joshua 9
Audiences Unlocked - The Future of Creator Marketing
A look at how creator marketing is fast becoming a powerful tool to connect with today's audiences, who can be quick to click away traditional media advertising.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads
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1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
AI, Creativity, and Control: Who Owns the Future?, presented by SAG-AFTRA
This conversation will examine the tension between innovation, human creativity, and tech’s exponential growth.
Conference Track
C Space® Storytellers
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