Schedule
Explore your options to connect, learn and be inspired at CES.
All times for in-person sessions and live streams are Pacific Standard Time.
2025 Schedule
Filter
Accordion
Mon, Jan 06
-
-
-
-
-
1:00 PM-1:30 PM
ARIA, Level 2, Mariposa 5
Gaming and Franchises: The Future of Gaming IP
A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories.
Conference Track
Gaming
-
-
-
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Gamevertising: Immersive Brand Experiences in Gaming
Explore how brands craft impactful in-game sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.
Conference Track
Gaming
-
-
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
Generational Shifts: The Evolution of Gaming
Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.
Conference Track
Gaming
-
-
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
Comscore Data Divas ‘Spill the Tea’ on Measurement, Data and AI in the Real-World
Attendees will hear how these leaders are leveraging the power of data to shape a future where brand interactions feel less like algorithms and more like meaningful, human connections.
Conference Track
Visionaries and Vino
Tue, Jan 07
-
-
9:00 AM-9:40 AM
ARIA, Level 1, Joshua 8
AI Transformation in 2025: Speed, Innovation and Solving for Long-term Value
Companies must now embrace a mindset of urgency and a willingness to innovate and experiment to get ahead. Hear how AI can be a force multiplier—one that can drive long-term growth.
Conference Track
DEPT: Making the Impossible Possible - The Era of AI Transformation
-
-
10:00 AM-10:40 AM
ARIA, Level 1, Joshua 8
Rewriting the Creative Playbook: AI's Role in the Next Big Idea
Join us for a conversation between creators and the companies behind the most disruptive GenAI tools. Learn how to apply insights from those at the cutting edge of AI creativity.
Conference Track
DEPT: Making the Impossible Possible - The Era of AI Transformation -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Amazon Ads: The Playbook for Timeless Brand Strategy
How can brands keep up with change without losing their charm? Discover strategies for remaining timeless and adaptable.
Conference Track
C Space Storytellers
-
-
11:00 AM-11:40 AM
ARIA, Level 1, Joshua 8
AI's Role in Shaping the Future of Media
Learn about the latest tech driving innovation in advertising and how AI can drive media performance and help you gain a competitive advantage.
Conference Track
DEPT: Making the Impossible Possible - The Era of AI Transformation
-
-
1:00 PM-1:30 PM
ARIA, Level 1, Joshua 9
2025: The Year Marketing Will Change Forever
2025 will witness the groundbreaking acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this paradigm.
Conference Track
MediaLink: Marketing Reinvented -
1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
E-sports Evolution: Building Brand Loyalty in Gaming
Learn how brands engage gaming fans through sponsorships, partnerships, and events, fostering authentic connections with expert insights.
Conference Track
Gaming -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Meta: Creative Alchemy: Data-driven Formulas to Boost Marketing Effectiveness
Creative optimization helps brands identify effective strategies to maximize ad spend. Explore how analytics fuels creative decision-making and performance with Meta and DoorDash.
Conference Track
C Space Storytellers
-
-
-
1:30 PM-2:00 PM
ARIA, Level 1, Joshua 9
The New Face of Shopping: Future of Commerce Media
The media network revolution is underway and poised for future growth. Hear how marketers can tap into more personalized experiences ensuring optimal consumer engagement.
Conference Track
MediaLink: Marketing Reinvented
-
-
-
2:00 PM-2:30 PM
ARIA, Level 1, Joshua 9
Beyond the Buzzword: The Rise of Consumer Experiences
Learn from marketers creating immersive, personalized and socially responsible experiences that resonate with the diverse and evolving expectations of consumers.
Conference Track
MediaLink: Marketing Reinvented -
2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
Beyond Consoles: The Future of Gaming
The console wars are over. Join us as we explore the shifting market dynamics, player preferences and the rise of cross-platform play.
Conference Track
Gaming -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Omnicom: Calling in Every Consumer: Creating Inclusion Through Tech Innovations
Consumers want their needs and experiences reflected in brand products. This panel will discuss the importance of collaboration when creating inclusive tech.
Conference Track
C Space Storytellers
-
-
-
2:30 PM-3:00 PM
ARIA, Level 1, Joshua 9
From Gen Alpha to Z: The Next Gen Marketing Revolution
The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.
Conference Track
MediaLink: Marketing Reinvented
-
-
-
3:00 PM-3:30 PM
ARIA, Level 1, Joshua 9
Culture as the Main Character: The Impact of Live on Streaming
As audiences continue to fragment, 2024 saw cultural moments—Olympics, US election, women’s sports—ignite global conversations. How does it impact marketers’ streaming strategies?
Conference Track
MediaLink: Marketing Reinvented -
3:00 PM-3:40 PM
ARIA, Level 1, Joshua 8
Speed, Customization, Innovation: AI in Gaming
Unleash the power of AI in game development! Learn how publishers and developers are using AI to speed up releases and design and tailor games for players.
Conference Track
Gaming -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
CMB/ESPN: Tangled Up in Sports: Navigating the Media Web
Join ESPN & CMB for valuable insights into the relationship between sports fans and the media, and what it means for the future of media technology and experiences.
Conference Track
C Space Storytellers
-
-
-
3:30 PM-4:00 PM
ARIA, Level 1, Joshua 9
The Creator-verse: Are Marketers Just Living In It?
Creators have taken the industry by storm, showcasing their storytelling skills and creative prowess. How are marketers working in new ways to co-create with tastemakers?
Conference Track
MediaLink: Marketing Reinvented
-
-
-
4:00 PM-4:30 PM
ARIA, Level 1, Joshua 9
Beyond AI’s Marketing Hype Cycle
AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.
Conference Track
MediaLink: Marketing Reinvented -
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
Pinterest: Pictures Speak Louder Than Words—Reigniting the Joy of Shopping with Visual Search
The way people find what they’re looking for online has changed. Join CTO Matt Madrigal to learn how Pinterest is harnessing AI for visual search that gets results.
Conference Track
Visionaries and Vino
-
Wed, Jan 08
-
-
9:00 AM-9:40 AM
ARIA, Level 1, Joshua 9
Visionaries of Breakthrough Programming
An exploration into how content chiefs are evolving to win over audiences and creative talent during a time of industry change.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
9:40 AM-10:05 AM
ARIA, Level 1, Joshua 9
Headliner Conversation with Incoming Sony Entertainment President
Ravi Ahuja will rise to Sony Pictures Entertainment CEO Jan. 2. Joined by Cynthia Littleton, he will speak to Sony Pictures’ unique position in the industry landscape.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
10:00 AM-10:20 AM
ARIA, Level 1, Joshua 8
Empowering Creativity in the Enterprise with NextGen Tech
Innovative brand leaders discuss the future of creativity in the enterprise with GenAI.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Havas/TRIPTK: The GLP-1 Revolution in Culture and Consumption
Join health and culture experts to unpack the seismic impact of GLP-1 innovation – how drugs like Ozempic and Wegovy are impacting health, lifestyle, and behavior.
Conference Track
C Space Storytellers
-
-
-
10:05 AM-10:45 AM
ARIA, Level 1, Joshua 9
Fans, Creators and Marketers – Unite!
A look at the powerful union that fans, digital creators and marketing leaders can forge to successfully promote projects to audiences.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
10:20 AM-10:40 AM
ARIA, Level 1, Joshua 8
GenAI Personalization: Advancing the Promise of Digital
Explore how generative AI enables brands like Delta Air Lines and Paramount+ to deliver personalized marketing that drives revenue and improves ROI.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How
-
-
-
10:40 AM-11:10 AM
ARIA, Level 1, Joshua 8
AI-Powered Transformation: Reimagine the Creative Enterprise
Visionaries from Adobe, AWS, Meta, Monks and NVIDIA explore AI-driven transformation and collaboration strategies for enhanced efficiency and creativity.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How
-
-
-
10:45 AM-11:15 AM
ARIA, Level 1, Joshua 9
How Webcomics Are Fueling The Global Entertainment Market
Webcomics have exploded in popularity in recent years. Explore the business of webcomics and how this content format is transforming the global entertainment market.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Microsoft Advertising: Get in the Game: The Future of Entertainment & Media
As gaming's reach and influence grows, so do the opportunities for brands to reach a highly engaged and valuable audience in an immersive and interactive environment.
Conference Track
C Space Storytellers
-
-
-
11:10 AM-11:40 AM
ARIA, Level 1, Joshua 8
Fireside Chat – AI and the Future of Marketing
Join Sir Martin Sorrell and MMA Global CMO Greg Stuart for a fireside chat on the industry opportunity to revolutionize brand creativity through AI.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How
-
-
-
11:15 AM-11:55 AM
ARIA, Level 1, Joshua 9
Succeeding with AI and Entertainment
As the entertainment industry understands AI is here to stay – how are today’s leaders assessing how to best navigate and succeed with this technology?
Conference Track
Entertainment Summit: A Variety Program
-
-
-
12:45 PM-1:20 PM
ARIA, Level 1, Joshua 9
Breakthrough Tech Trends – What Will Stick?
Media and entertainment leaders weigh in on what they are excited about now.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Integral Ad Science: Performance & Brand Equity in the New Media Landscape
Advertisers explore ways to enhance performance and strengthen brand equity, while moving beyond outdated strategies in today’s rapidly evolving media landscape.
Conference Track
C Space Storytellers
-
-
-
1:20 PM-1:45 PM
ARIA, Level 1, Joshua 9
Headliner Conversation with will.i.am, Founder & CEO, FYI
An exploration into will.i.am's fluid careers as an artist and tech innovator. Find out about his latest initiatives in AI, creative technologies, and entertainment.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
1:45 PM-2:15 PM
ARIA, Level 1, Joshua 9
Powering Personalized Digital Media Experiences Across Digital Touchpoints
Join The Trade Desk and Spotify as they walk you through a “day in the life,” showing how new technologies are driving the personalized ad experience across channels.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
AI Strategies From the World’s Most Effective Sports Brands
Successful brands and leagues are moving from outfield signage to AI-powered one-to-one connections. Learn what’s working and what’s coming next.
Conference Track
Sports -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
EY: Augmented Intelligence and the future of the Customer Experience at Keurig Dr. Pepper
We will explore how Keurig Dr Pepper (KDP) is using AI to deepen their connection with an already loyal consumer base and how EY and KDP are reinventing their customer loyalty programs.
Conference Track
C Space Storytellers
-
-
-
2:15 PM-2:50 PM
ARIA, Level 1, Joshua 9
Building a Storyverse through Innovation
How are companies looking at opportunities across film, TV, video games, music, podcasting more to tell their stories?
Conference Track
Entertainment Summit: A Variety Program
-
-
-
2:50 PM-3:05 PM
ARIA, Level 1, Joshua 9
Shoppable Storytelling: Connecting Creators, Content & Commerce, featuring Walmart & TalkShopLive
A look at opportunities for creators to strengthen audience engagement and their businesses through digital shoppable content.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising
Discover how real-time AI metrics help brands measure and boost authentic representation in ads, driving trust, audience resonance, and greater marketing ROI.
Conference Track
C Space Storytellers
-
-
-
3:05 PM-3:45 PM
ARIA, Level 1, Joshua 9
Business of Media
Entertainment companies are pressed to grow revenues in a competitive global landscape. What are strategies and innovations to maximize monetization across platforms?
Conference Track
Entertainment Summit: A Variety Program
-
-
-
3:45 PM-4:05 PM
ARIA, Level 1, Joshua 9
Close-Up on NBC Chairman Mark Marshall with NBC Sports’ Maria Taylor
Hear about NBC’s leadership vision for its programming and its live event and sports coverage as the company nears its 100th anniversary.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
4:00 PM-4:40 PM
ARIA, Level 1, Joshua 8
AI integration and the Impact on Sports
Generative AI has the opportunity to reshape sports broadcasting. Learn how industry leaders are leveraging AI to transform the sports industry.
Conference Track
Sports -
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
TikTok: Trends to Business Transformation: Be What Happens Next on TikTok
Start the year inspired and ready to win. Discover TikTok trends and solutions to keep your brand relevant while putting growth on repeat.
Conference Track
Visionaries and Vino
-
-
-
4:05 PM-4:20 PM
ARIA, Level 1, Joshua 9
CANCELED Headliner with Evan Spiegel, CEO, Snapchat
Hear from co-founder and Chief Executive Officer of Snap Inc. and get insights into the future goals of the platform.
Conference Track
Entertainment Summit: A Variety Program -
4:05 PM-4:20 PM
ARIA, Level 1, Joshua 9
Conversation with OnlyFans CEO Keily Blair and Creator Leah McSweeney
Learn how reality TV star Leah McSweeney is succeeding in strengthening her following and business interests with OnlyFans, one of the fastest growing creator platforms.
Conference Track
Entertainment Summit: A Variety Program
-
Thu, Jan 09
-
-
9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
AI & Creativity: Navigating the New Frontier in Advertising
Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.
Conference Track
CMO Insights
-
-
-
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Adapting to Change: Demographic Shifts in Advertising Strategy
Discover how demographic shifts are reshaping advertising strategies. Explore new approaches to engage diverse audiences and connect meaningfully with evolving consumer needs.
Conference Track
CMO Insights
-
-
-
11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Personalizing Advertising: Leveraging Data and Analytics
Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.
Conference Track
CMO Insights
-