Case Study Impossible Foods Impossible Foods debuted the Impossible Burger 2.0 at CES, gaining unprecedented media coverage for their company. See case studyarrow-black $4M+ ad value equivalency CES is the most high-profile showcase of the world’s most significant consumer technologies. With the maelstrom of publicity and credibility, it’s the obvious choice. RACHEL KONRAD CHIEF COMMUNICATIONS OFFICER IMPOSSIBLE FOODS Impossible Foods Saw a Dramatic Surge in Growth After the Show ×