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Exhibitor Case Studies

CES is the launch pad for innovators and historic innovation. Hear the success stories of some of the entrepreneurs who have launched products, built brands and formed partnerships through participating at CES.
  • Case Study

    Walmart

    While 90% of Americans shop at Walmart, far fewer know how extensively it’s tech driven. Walmart innovated with deep learning AI to exceed customer expectations at its 10,500-plus stores. At CES, Walmart showed, multi-dimensionally, the promise of tech for retail.

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    Withings

    Since 2011, Withings has exhibited at CES to tell the world its story as an award-winning overachiever in digital health devices. Its industry-first products are preferred by top providers for reliable wellness outcomes.

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    Goodyear

    Goodyear, the household name and symbol of automotive excellence, came to CES to exhibit its technology-driven advances with tire sensors, software and more. Celebrating a new product and partnerships, Goodyear chose CES to tell the world what’s next in smart tire tech.

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    EMD

    EMD Electronics, a Merck KGaA business, chose CES to showcase how it’s become one of the most trusted B2B science and technology innovators in the world. Its tech resides within almost every electronic device in use today.

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    Whispp

    Whispp, the AI-powered phone-calling app that converts whispered and affected speech into a person’s natural voice in real time, had a successful debut at CES 2024.

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    Current Backyard

    W. C. Bradley Co., Char-Broil’s parent company, choose CES to introduce its new premium standalone brand, Current Backyard, AND launch two new fully electric grilling products to a new generation of grill masters and food tech enthusiasts.

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    Panasonic

    A brand known and respected worldwide, Panasonic excels in providing consumers with high-performance electronics. The company now has a new mission: Sustainability and healthy living. It chose CES to break its powerful story.

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    MedWand

    Digital health pioneer MedWand came to CES to demonstrate its solution to the missing link in telehealth: The remote physical exam. With MedWand, consumers can perform key health diagnostics themselves any time, anywhere.

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    Dimension X

    Among the many metaverse innovators at CES, Dimension X stood out. The company chose CES to attract investors, creators and media, inviting them to explore what may be the world’s simplest metaverse-creator platform.

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    Stel Life

    Startup Stel Life found new audiences at CES. The company gained direct access to digital health trailblazers, allowing it to show the full range of its wireless system that allows care teams to remotely monitor patients.

  • Case Study

    Volkswagen

    Volkswagen’s virtuosity and vision, brand hallmarks, were on prominent display at CES. The company unveiled its latest EV tech, the ID.7 sedan to throngs. Audiences crowded the exhibit for the camouflaged prototype’s debut.

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    Siemens

    Manufacturing behemoth Siemens chose CES to showcase its ingenious digital platforms that drive sustainability while helping companies reach new competitive heights. Hundreds of media mentions spread the word.

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    Zero Mass Water

    Deploying its hydropanel technology at scale globally, Zero Mass Water provides a clean, sustainable and resilient community drinking water solution. From CES 2020, the team secured new partnerships and unprecedented media coverage.

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    Samba TV

    TV and data analytics company Samba TV redefines home entertainment and advertising through viewer analytics.

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    Omron

    Health care leader, Omron Healthcare, Inc., aims to create healthier ways of living and empower consumers in personal health. At CES, Omron earned media coverage and established essential partnerships.

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    Brunswick

    Recreational boating company Brunswick Corporation is redefining the marine industry by integrating cutting-edge technology, design and innovation.

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    Klaxoon

    French-based company Klaxoon is revolutionizing how meetings are conducted, and they returned to CES for the fifth year to unveil their newest product, a 2020 Innovation Award Winner.

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    Philips

    Philips, a global leader in health care technology and a member of the Consumer Technology Association (CTA)®, returns to CES® year after year to secure media coverage and new partnerships.

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    Heal

    The market leader in doctor house calls, Heal, introduced the Heal Hub device (previously known as the Wellbe), in partnership with Qualcomm, at CES 2018. Being named a CES 2018 Innovation Award honoree helped Heal obtain Medicare reimbursement for patients who use its hub device.

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    John Deere

    Iconic equipment manufacturer and agricultural leader John Deere is also a tech company and, by exhibiting at CES 2019 and CES 2020, it's spreading the word about how ag tech can better feed the world.

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    HYPERVSN

    HYPERVSN launched its 3D holographic display system at Eureka Park, and the international business leads, media coverage and investors have kept them coming back to CES as their company has grown.

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    Shadecraft SUNFLOWER

    ShadeCraft Robotics showcased the world’s first robotic, autonomous shading system at CES. At the show, they increased awareness about their product, connected with prospective investors and global distributors, and met potential partners.

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    Black Box VR

    Startup Black Box VR was looking for global media coverage of its virtual reality fitness technology and chose CES to launch its product. They left with months of development work, a concrete business roadmap and industry buzz.

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    AerCity, AerHome and AerBand Research

    AerNos™ is an innovator in application-specific nano gas sensors that can detect air pollution and other gases related to food spoilage, diseases and more. The 1.5-year-old company unveiled its revolutionizing technology at CES.

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    Impossible Foods

    Impossible Foods debuted the Impossible Burger 2.0 at CES, gaining unprecedented media coverage for their company.

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    BenjiLock

    After launching its first product at CES, startup BenjiLock has earned funding from Shark Tank and secured distribution and manufacturing partnerships with some of the biggest names in the industry.

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    Carnival OceanMedallion

    Carnival Corporation set out to innovate to exceed the expectations of its cruise guests and arrived at a veritable smart city on water. The OceanMedallion™, designed to customize the cruise for each passenger, is a small wearable powered by a personalization platform. Carnival unveiled the medallion on the CES keynote stage.