5:00 PM-8:30 PM

Mandalay Bay, Level 2, Shoreline Exhibit Hall

CES Unveiled

Innovative startups and established global brands: get ahead of the game, stand out and break your news to media two full days before CES.

9:00 AM-9:40 AM

ARIA, Level 1, Joshua 8

Leadership Roundtable: AI Entertainment & Technology Visionaries   

A Leadership Roundtable representing what’s best in our industry; innovation with a clear vision of providing best-in-class devices, content and consumer satisfaction.

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 8

The Hollywood Trajectory: Generative AI Timeline: 2025 – 2030  

Is AI the machine that’s going to “at Hollywood” or is it a tech wonder that takes creativity to the next level. What is the “State of AI today” and what about tomorrow? 

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 9

The Explosive Advertising Experience: AI + 3D + XR + Spatial  

“The brand experience” delivered through NexGen devices is transformative, innovative and a triumph of magnificent creativity enjoyed by millions of consumers each day. 

10:00 AM-10:40 AM

LVCC, West Level 2, W232

CES 2025 Trends to Watch, presented by CTA

Right before CES opens its doors, preview the next big things and disruptive innovations that will redefine our industry in 2024.  

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 8

TV, Streaming & Advertising: Dynamic Platforms – Dynamic Opportunity  

Somewhere between streaming apps and cable lies the future of what was known as television; it’s technology + Hollywood + advertising. 

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 9

Monetizing Strategies for Hollywood & Brands  

Consumers embrace brand loyalty, great experiences and a trustworthy online environment. It’s a simple idea that only the best in our industry can deliver on and achieve. 

11:00 AM-11:40 AM

LVCC, West Level 2, W232

Safeguarding Innovation: How Standards Create a Safer World, presented by ULSE

Top minds in technology and safety science research will discuss new insights on the role standards play in protecting consumers, innovation, and emerging tech.

11:00 AM-5:00 PM

Wynn, , Lafite Ballroom

Brand Innovators Marketing Leadership Summit at CES

Helping brands stay on top of new technologies, platforms and devices through cutting-edge insights, unparalleled networking, and world-class programming. By invite only.

1:00 PM-1:40 PM

ARIA, Level 1, Joshua 8

Retail Technology Transformation: Online, AI, Social, In-Store  

The retail revolution online and in-store is about fantastic innovation, a combination of social experience, personal media and unique and rewarding buying environments. 

1:00 PM-1:40 PM

ARIA, Level 1, Joshua 9

AI, Cinematic, Spatial and XR: The Next Level of Creativity 

Visionaries are created after a lifetime dedicated to the joy of discovery, Today, we welcome cutting-edge creators, from among the technology industry’s best. 

1:00 PM-1:40 PM

ARIA, Level 2, Mariposa 5

Gaming and Franchises: The Future of Gaming IP

A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories. 

1:00 PM-1:40 PM

LVCC, West Level 2, W232

Breaking through the EV Demand Plateau with AI and Data Analytics, presented by EY

EV demand is hitting a plateau and the consumer mindset around EVs is evolving. Does data analytics hold the key to unlocking EV demand? 

2:00 PM-2:40 PM

ARIA, Level 1, Joshua 8

Virtual Humans, Conversational AI: Text/Video/Audio Experience  

AI that responds with human intelligence and human emotion, reasons, converses in text, with a pleasant voice or even with human-like appearance is real today.

2:00 PM-2:40 PM

ARIA, Level 1, Joshua 9

AI and the Crisis of Creative Rights: Deep Fakes, Ethics and the Law  

On one side are the benefits of AI. On the other are issues such as copyright and deep fake abuse. Is current regulation sufficient to address this powerful technology? 

2:00 PM-2:40 PM

ARIA, Level 2, Mariposa 5

Gamevertising: Immersive Brand Experiences in Gaming

Explore how brands craft impactful in-game sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.

2:00 PM-2:40 PM

LVCC, West Level 2, W232

The Trusted Resource on the EV Future, presented by Cox Automotive

From car buying and ownership to battery lifecycle management, Cox Automotive leads a discussion on the path to a more sustainable future.

3:00 PM-3:40 PM

ARIA, Level 1, Joshua 8

The Disruption: Media, Streaming, Podcasting and Advertising  

The cord is cut and a massive media landscape is fully realized. Great programming is embraced and ad analytics serve new personalization strategies.  

3:00 PM-3:40 PM

ARIA, Level 2, Mariposa 5

Generational Shifts: The Evolution of Gaming

Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.

4:00 PM-4:40 PM

ARIA, Level 1, Joshua 8

Streaming Strategies: Platform Innovation, Advertising & Brand Loyalty  

More than ever, the media mantras of consumer satisfaction, data analysis, subscription eyeballs and brand loyalty represent the future of advertising and video.

5:00 PM-7:00 PM

Venetian Expo, Level 1, Casanova 604

CTA Foundation Accessibility & AgeTech Reception

Kick off CES with the CTA Foundation's supporters, grantees, and partners as we bring together the networks that support accessible and age-friendly tech. Location TBA.

6:30 PM-7:30 PM

Mandalay Bay, Level 1, Michelob ULTRA Arena

NVIDIA Keynote

NVIDIA Founder and CEO Jensen Huang’s keynote will demonstrate the power of ideas, technology, and conviction to drive innovation and impact in business and society.

8:30 AM-10:00 AM

Venetian, Level 5, Palazzo Ballroom

CTA State of the Industry Address and Panasonic Holdings Keynote

Yuki Kusumi, Group CEO, Panasonic Holdings Corporation, will introduce new initiatives that focus on innovative technologies to enhance the sustainability of society.

9:00 AM-9:40 AM

LVCC, West Level 2, W218

2030: The Impact of XR Headsets, AR and Smart Glasses on Spatial Computing

Explore the various designs and form factors in VR-XR headsets, AR and smart glasses that will enable everyone to experience a new way of personal computing.

9:00 AM-9:40 AM

LVCC, West Level 2, W219

Mobility Intel Report

The future of mobility and related infrastructure as revealed by a leading mobility research expert. We will take a step outside today and get a glimpse into tomorrow.

9:00 AM-9:40 AM

Venetian, Level 4, Lando 4304

AI in the Smart Home: Applications and Ethics 

AI is enhancing home automation, energy efficiency, and user experiences. Explore these practical applications and associated ethical and privacy concerns. 

9:00 AM-9:40 AM

LVCC, North Level 2, N261

The Tech Frontier in Climate Resilience: How Data & Engineering Adapt 

Learn more about geospatial intelligence, data, and software engineering, and how all three are redefining climate adaptation efforts. 

9:00 AM-9:40 AM

ARIA, Level 1, Joshua 9

How Creativity Advances Commercial Excellence 

Unlock your business's potential with creative thinking. Learn how innovation drives growth and success in the evolving social and digital landscape.   

9:00 AM-9:40 AM

ARIA, Level 1, Joshua 8

AI Transformation in 2025: Speed, Innovation and Solving for Long-term Value

Companies must now embrace a mindset of urgency and a willingness to innovate and experiment to get ahead. Hear how AI can be a force multiplier—one that can drive long-term growth.

9:00 AM-9:40 AM

LVCC, North Level 2, N257

5G is Here and Mainstream: Exploring What’s Now and What’s Next

Wireless, healthcare, remote devices, AI, auto and smart cities - these are just a few of the ways businesses can use 5G to push enterprise goals. 

9:00 AM-9:40 AM

LVCC, West Level 2, W232

Tech Trends 2025: Explore What’s New & Next in Emerging Technology, presented by Deloitte

AI is here to stay, but what other trends should you know today to impact tomorrow? Join us as we dive into what’s next in enterprise tech, spatial computing, and more. 

9:00 AM-9:40 AM

Venetian, Level 4, Marcello 4404

Digital Health: The Next Frontier in Tech-Driven Wellness, presented by HS4A

Cutting-edge technologies reshaping patient care, diagnosis, and wellness. How tech can benefit 4.5 billion people without basic health care.

9:00 AM-5:00 PM

Wynn, , Lafite Ballroom

Brand Innovators Marketing Leadership Summit at CES

Helping brands stay on top of new technologies, platforms and devices through cutting-edge insights, unparalleled networking, and world-class programming. By invite only.

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4302

UGD: User Generated Design

Discover product development strategies to involve the accessibility community early in the design process for truly inclusive innovation. 

10:00 AM-10:40 AM

LVCC, West Level 2, W218

How Businesses are Using Spatial Computing to Drive Measurable Results

Learn how many of the world’s best companies are leveraging spatial computing, including AR/VR/XR applications, and digital twins to achieve business success. 

10:00 AM-10:40 AM

LVCC, West Level 2, W219

Next Level Innovation

Taking the automotive interactive experience to a whole new level to improve the driving experience and differentiate the vehicle brand and exceed consumer expectations.

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4304

Profitability in the Connected Home 

What are the business models driving profitability in the connected home market? Dive into consumer trends, subscription services, and monetization strategies.

10:00 AM-10:40 AM

LVCC, North Level 2, N261

Leading a Generative AI-fueled Enterprise: An Executive Playbook 

Generative AI technology is transforming processes, business models, and even entire industries. Learn how to overcome challenges and achieve GenAI at scale. 

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 9

AI and The Art Of Content: Rethinking Strategy & Engagement 

Discover how AI can revolutionize content creation and distribution across entertainment. Learn how to position yourself at the forefront of digital innovation.  

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 8

Rewriting the Creative Playbook: AI's Role in the Next Big Idea

Join us for a conversation between creators and the companies behind the most disruptive GenAI tools. Learn how to apply insights from those at the cutting edge of AI creativity.

10:00 AM-10:40 AM

LVCC, North Level 2, N257

Connectivity Convergence: 5G, Satellite, Low-Power for IoT

Access to 5G, satellites, and low-power solutions are now viable options in a single device, providing ubiquitous, seamless coverage and unprecedented possibilities. 

10:00 AM-10:40 AM

LVCC, West Level 2, W232

AI at the Edge: How AI is Moving from Cloud to Device, presented by Omdia

GenAI has transformed the data center, but at a cost in power, latency, and connectivity. Will in-device AI transform consumer electronics?

10:00 AM-10:40 AM

Venetian, Level 4, Marcello 4404

Future of Health, presented by Deloitte

As the health industry shifts, providers will need to focus on patient care, digital transformation, data and platforms. The future is now.

10:00 AM-10:40 AM

ARIA, Level 2, Mariposa 5

Amazon Ads: The Playbook for Timeless Brand Strategy

How can brands keep up with change without losing their charm? Discover strategies for remaining timeless and adaptable.

10:00 AM-6:00 PM

Venetian Expo, Level 2, Halls A-D, Level 2, Halls A-D, Booth #54123

AgeTech Collaborative from AARP

Meet innovative startups, be inspired by panels with CEOs and longevity experts, demo groundbreaking tech and immerse yourself in novel experiences. <a href="https://ces.agetechcollaborative.org/schedule/">Learn more.</a>

10:20 AM-10:50 AM

Venetian Expo, Level 1, Hall G, Startup Stage

Empowering the Developer Experience with Siemens and AWS

Discover how Siemens Xcelerator and AWS are enhancing developer experience for customers and partners, with real-world solutions driving innovation and efficiency.

10:30 AM-11:00 AM

LVCC, Grand Lobby, CES Creator Space

State of the Creator Economy

A niche group of creators has grown into a booming industry. Experts reveal key trends, market segmentation, and forecasts shaping its dynamic future.

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4302

Accessibility and Mobility: Bridging the Gap

Journey into cutting-edge transportation tech that is breaking barriers. Learn how innovations are expanding mobility options and creating a more inclusive world for all.

11:00 AM-11:40 AM

LVCC, West Level 2, W218

Spatial Computing – A State of the Union

Spatial Computing is a revolution blending computing with the real world. Key players share technical insights, use case learnings, the influence of AI, and discuss what’s next. 

11:00 AM-11:40 AM

LVCC, West Level 2, W219

Creating the Ultimate Vehicle Experience

The journey is about content, capabilities, functions, and flexible interfaces enabled to support the use of cases of today and tomorrow to drive future experiences.

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4304

Smart Home Standards & Platforms: Who’s Winning 

In the battle to dominate in the smart home, what innovative platforms are attracting the next gen buyer and what standards are influencing interoperability efforts? 

11:00 AM-11:40 AM

LVCC, North Level 2, N261

A Leap of Faith: What Skydiving Can Teach Us in the Age of AI 

Explore how businesses can build, maintain, and restore trust, especially in critical areas like cybersecurity, AI, and data privacy. 

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 9

Revolutionizing Personalization: Data, AI, & Brand Innovation 

Learn how top brands leverage data, AI, and personalization to enhance customer experiences. Gain insights on fostering innovation and experimentation. 

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 8

From Doubt to Action: Why AI is Your New Media Strategy Ally

Learn how AI can boost media performance and improve decision-making from commerce leaders who are unlocking its full potential to gain a competitive advantage.

11:00 AM-11:40 AM

LVCC, North Level 2, N257

Smart Phones Will Be Smarter with AI. That’s the Promise, anyway.

Beyond facial recognition and language capabilities, our smart phones will be even smarter with the use of AI.  

11:00 AM-11:40 AM

LVCC, West Level 2, W232

GenAI in the Driver's Seat: Innovation or Expensive Gimmick?, presented by BCG

Join BCG and industry leaders as they explore GenAI's potential in automotive, tackling key challenges in implementation and scalability. 

11:00 AM-11:40 AM

Venetian Expo, Level 1, Hall G, Startup Stage

Exploring Diverse Funding Strategies for Digital Health Startups

Discover the various funding options available for digital health startups, including venture capital, government grants, and corporate partnerships, to drive innovation.

11:00 AM-11:40 AM

Venetian, Level 4, Marcello 4404

Tracking Your Body’s Signals for Better Health, presented by Abbott

New OTC biowearable tech unlocks new health insights. Experts explore how continuously monitoring your glucose reveals metabolic trends to help develop healthier habits.

11:00 AM-12:00 PM

ARIA, Level 2, Mariposa 5

C Space Keynote: SiriusXM

SiriusXM CEO Jennifer Witz will join Crime Junkie’s Ashley Flowers to deliver a keynote on the intersection of technology, creativity, and storytelling in audio.

11:15 AM-11:35 AM

LVCC, Grand Lobby, CES Creator Space

Power of Immersive Gaming: Meet Roblox Creators Influencing Millions

Discover how immersive and gaming content creators reshape the creator economy, influence culture, and work with top brands to connect with and engage future generations.

11:45 AM-12:15 PM

LVCC, Grand Lobby, CES Creator Space

Niching in the Creator Space

See how unique creator skill sets drive connection across industries. Discover strategies creators use to engage audiences and excel in diverse fields.

1:00 PM-1:30 PM

ARIA, Level 1, Joshua 9

2025: The Year Marketing Will Change Forever

2025 will witness the groundbreaking acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this paradigm.

1:00 PM-1:40 PM

LVCC, West Level 2, W219

Vehicle Payments – The Road Ahead

Future payment ecosystems explored revealing successful strategies for payments, targeted advertising, discounted offers, and points of interest for connected vehicles.

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4304

Demand for Energy Management at Home 

This session highlights the latest innovations in energy-efficient technologies and smart devices that help homeowners monitor and reduce their energy consumption.  

1:00 PM-1:40 PM

ARIA, Level 1, Joshua 8

E-sports Evolution: Building Brand Loyalty in Gaming

Learn how brands engage gaming fans through sponsorships, partnerships, and events, fostering authentic connections with expert insights.

1:00 PM-1:40 PM

LVCC, North Level 2, N261

GenAI for Everyday Experiences

Experience the art and science of GenAI and how new advancements are enabling everyday users to become AI experts.

1:00 PM-1:40 PM

Venetian, Level 4, Marcello 4404

Cognitive Enhancement: The Future of Brain-Computer Interfaces 

Explore the cutting-edge of clinical brain-computer interface technology, from implants transforming neurorehabilitation to breakthroughs in restoring lost sensory and motor functions, and the ethical landscape shaping this revolutionary field.

1:00 PM-1:40 PM

LVCC, West Level 2, W232

AI For All, How to Power AI with Enterprise AI Ready Data, presented by EY

Why current fragmentation of data and insights makes it difficult to unlock full AI adoption, and what steps can be taken to move to scale. 

1:00 PM-1:40 PM

LVCC, North Level 2, N257

How Smart Cities Can Stay Smart on Cybersecurity

The innovation and benefits of smart cities are proven, but now comes the challenge to keep information safe. Hear from leaders focused on building secure communities. 

1:00 PM-1:40 PM

LVCC, West Level 2, W218

Constellations and Debris: Maintaining Sustainable Space Practices

Adopting measures to promote sustainable space activities, by leveraging new technologies from all industries, ensures we don't negatively impact Earth and space alike.

1:00 PM-1:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

Empowering Women in Venture: Funding Gaps and Investing Opportunities

Explore the funding challenges women startup founders face and the need for more women to become investors, driving change in the venture landscape.

1:00 PM-1:40 PM

LVCC, West Main Lobby, CTA Stage

Fireside Chat: Bridging the Digital Divide for America's Future

Join a conversation on the importance of achieving digital equity and how it impacts America's global competitiveness, featuring insights from Dr. Nicol Turner Lee.

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4302

Ensuring Accessibility in Self-Service Technology

Join experts as they explore best practices to guarantee that self-service technology is accessible for individuals with disabilities.

1:00 PM-1:40 PM

ARIA, Level 2, Mariposa 5

Meta: Creative Alchemy: Data-driven Formulas to Boost Marketing Effectiveness

Creative optimization helps brands identify effective strategies to maximize ad spend. Explore how analytics fuels creative decision-making and performance with Meta and DoorDash.

1:00 PM-2:00 PM

LVCC, North Level 2, N258

Is Big Always Bad: Big Tech and the Innovation Economy 

Are big tech companies fueling innovation or stifling competition? Are government moves to block mergers helping or hurting small businesses?. 

1:30 PM-2:00 PM

ARIA, Level 1, Joshua 9

The New Face of Shopping: Future of Commerce Media

The media network revolution is underway and poised for future growth. Hear how marketers can tap into more personalized experiences ensuring optimal consumer engagement.

2:00 PM-2:30 PM

ARIA, Level 1, Joshua 9

Beyond the Buzzword: The Rise of Consumer Experiences

Learn from marketers creating immersive, personalized and socially responsible experiences that resonate with the diverse and evolving expectations of consumers.

2:00 PM-2:40 PM

Venetian, Level 4, Lando 4302

Tech for Good: How Technology is Empowering Neurodivergents

It’s estimated that 1 out of 7 people worldwide are neurodivergent and technology is providing them with critical accessibility and empowering their lives. 

2:00 PM-2:40 PM

LVCC, West Level 2, W219

Connected Vehicle Safety: Reducing Roadway Risk & Saving Lives

Learn about cutting- edge solutions for vehicle data and roadway safety for connected vehicles that pave the way for a safer future in automotive and transportation.

2:00 PM-2:40 PM

Venetian, Level 4, Lando 4304

Navigating the Multifamily IoT Markets 

A look at strategies to deploy connected solutions in multifamily properties and regulatory and infrastructure considerations. 

2:00 PM-2:40 PM

LVCC, North Level 2, N261

AI at the Edge: Transforming Industries and the Workplace

Explore how predictive, generative and digital technologies are paving the way for improved experiences and operational efficiencies inside and outside the office.

2:00 PM-2:40 PM

Venetian, Level 4, Marcello 4404

Everyday Neurotech: Brain-Computer Interfaces for All

Discover how wearable brain-computer interfaces are unlocking new possibilities for mental wellness, productivity, and creativity, bringing neurotechnology out of the lab and into daily life.

2:00 PM-2:40 PM

LVCC, West Level 2, W232

Declaration of Autonomy: Is Trust the Limit of AI’s Possibilities?, presented by Accenture

Accenture's 25th Annual Technology Vision explores what happens when AI is everywhere, acting autonomously in a trust-scarce society.

2:00 PM-2:40 PM

LVCC, North Level 2, N257

Smart Communities: Sustainable Future

Smart streetlights, waste, traffic, grids and beyond. The way to make Smart Cities smarter is to plan for uber efficiencies resulting in better, greener environments. 

2:00 PM-2:40 PM

LVCC, West Level 2, W218

Driving into the Future: The Impact of Connected Cars

Connected cars will not only redefine how we travel and the future of mobility, but how we interact with our vehicles and experience the world around us.

2:00 PM-2:40 PM

LVCC, West Main Lobby, CTA Stage

The Diversity Journey: Challenges, Opportunities, and Leadership Insights

Join industry leaders as they explore the evolving landscape of diversity and inclusion, highlighting challenges, opportunities, and the future of D&I in tech.

2:00 PM-2:40 PM

ARIA, Level 1, Joshua 8

Beyond Consoles: The Future of Gaming

The console wars are over. Join us as we explore the shifting market dynamics, player preferences and the rise of cross-platform play.

2:00 PM-2:40 PM

ARIA, Level 2, Mariposa 5

Omnicom Group: Calling in Every Consumer: Creating Inclusion Through Tech Innovations  

Consumers want their needs and experiences reflected in brand products. This panel will discuss the importance of collaboration when creating inclusive tech. 

2:20 PM-3:20 PM

LVCC, North Level 2, N258

From Regulation to Reality: Does the U.S. Need More Privacy Laws?

How do we enhance consumer privacy and security, while promoting ongoing innovation & technological advancement? 

2:30 PM-3:00 PM

ARIA, Level 1, Joshua 9

From Gen Alpha to Z: The Next Gen Marketing Revolution

The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.

3:00 PM-3:30 PM

LVCC, Grand Lobby, CES Creator Space

Leveling the Playing Field: Fair Compensation and Credit

What are your creations worth? Who owns your intellectual property once it's published? Here's how to make sure you get what you deserve. 

3:00 PM-3:30 PM

ARIA, Level 1, Joshua 9

Culture as the Main Character: The Impact of Live

As audiences continue to fragment, 2024 saw cultural moments—Olympics, US election, women’s sports—ignite global conversations. How does it impact marketers’ streaming strategies?

3:00 PM-3:40 PM

LVCC, West Level 2, W219

Mobility Innovations: Unleashing New Possibilities

Creating opportunities for collaboration within the mobility community can be challenging but potentially can help achieve a safer and more intuitive experience for both.

3:00 PM-3:40 PM

Venetian, Level 4, Lando 4304

Home Security: Trends and Transformations 

Explore how sensors, surveillance systems, low power and AI-driven analytics innovations are enhancing security solutions for safety and peace of mind. 

3:00 PM-3:40 PM

LVCC, North Level 2, N261

AI PCs: Discover a New World of Experiences   

AI PCs and software are evolving at a rapid pace. Explore real-world use cases on how AI is transforming the way we work, play and create on the PCs we use every day. 

3:00 PM-3:40 PM

Venetian, Level 4, Marcello 4404

NeuroTech in Healthcare: Revolutionizing Diagnosis and Treatment

Discover how NeuroTech is transforming healthcare with advanced neuroimaging, AI-driven diagnostics, and personalized treatments for neurological disorders.

3:00 PM-3:40 PM

LVCC, West Level 2, W232

Navigating the Consumer Tech Landscape: Insights to Drive Growth, presented by Circana

Circana leverages retail tech data and analytics to analyze key 2024 trends and reveal strategies for maximizing success in 2025. 

3:00 PM-3:40 PM

LVCC, North Level 2, N257

What's Next for Smart Cities: AI for Data, Planning and Beyond

The rise of AI-powered Smart Cities is significant. Learn from early adopters who have seen AI capabilities become notable force multipliers in our smartest cities. 

3:00 PM-3:40 PM

LVCC, West Level 2, W218

Cloud & Data Centers for Corporate Satellite Connectivity

Space segment evolution has driven digitalization and cloudification of ground segments, with satellite operators leveraging cloud services and edge computing. 

3:00 PM-3:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

Diversity Through a Global Lens: Navigating Inclusion Worldwide

Hear from global leaders as they share strategies and insights on navigating diversity and inclusion across different regions and industries.

3:00 PM-3:40 PM

Venetian, Level 4, Lando 4302

Empowering Independence: How AI is Improving Daily Lives

Discover how AI in assistive tech is enabling individuals with disabilities to better navigate their daily lives.

3:00 PM-3:40 PM

LVCC, West Main Lobby, CTA Stage

Fostering the Future: Strengthening the STEM Pipeline for Success

Explore how innovative programs are creating pathways and opportunities to build and sustain the next generation of STEM talent from education to industry.

3:00 PM-3:40 PM

ARIA, Level 1, Joshua 8

Speed, Customization, Innovation: AI in Gaming

Unleash the power of AI in game development! Learn how publishers and developers are using AI to speed up releases and design and tailor games for players.

3:00 PM-3:40 PM

ARIA, Level 2, Mariposa 5

CMB/ESPN: Tangled Up in Sports: Navigating the Media Web

Join ESPN & CMB for valuable insights into the relationship between sports fans and the media, and what it means for the future of media technology and experiences.

3:30 PM-4:00 PM

ARIA, Level 1, Joshua 9

The Creator-verse: Are Marketers Just Living In It?

Creators have taken the industry by storm, showcasing their storytelling skills and creative prowess. How are marketers working in new ways to co-create with tastemakers?

3:40 PM-4:40 PM

LVCC, North Level 2, N258

Shaping the Future of Care: What Lies Ahead for Digital Health Policy

What are the key legislative initiatives and challenges in digital health policy we will be facing with a new administration and a new Congress? 

4:00 PM-4:30 PM

ARIA, Level 1, Joshua 9

Beyond AI’s Marketing Hype Cycle

AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.

4:00 PM-4:40 PM

Venetian, Level 4, Marcello 4404

Investing in NeuroTech: Mapping the Path to Innovation and Growth

Explore the dynamic NeuroTech investment landscape, from emerging market trends to breakthrough technologies shaping the industry's future, and discover strategies for navigating this rapidly evolving field.

4:00 PM-4:40 PM

LVCC, North Level 2, N257

Digital Inclusion is Driven by Human Connection

Digital inclusion is a core ingredient to create a successful smart community, whether its insuring access to healthcare, career opportunities or civic engagement.  

4:00 PM-4:40 PM

LVCC, West Level 2, W218

Calling from Space 

Satellite operators are creating new business models in the D2D market. Analyze how this is shaping the industry, what strategies are being adopted, and their challenges. 

4:00 PM-6:00 PM

ARIA, Level 2, Mariposa 5

Pinterest: Pictures speak louder than words—reigniting the joy of shopping with visual search

The way people find what they’re looking for online has changed. Join CTO Matt Madrigal to learn how Pinterest is harnessing AI for visual search that gets results.

5:00 PM-6:00 PM

Sphere, , Pedestrian Bridge from the Venetian

Delta Keynote Experience

Delta CEO Ed Bastian will host a keynote experience at Sphere. This immersive address will highlight Delta’s vision for using technology to enrich the human experience. More information will be available soon.

6:00 PM-8:00 PM

Wynn, , Innovation For All Hospitality Suite

Innovation For All Venture Meetup

A networking reception celebrating women and diverse led venture funds.

7:00 PM-8:30 PM

Venetian Expo, Level 1, Casanova 604

CES International Reception

Network and connect with colleagues from around the world. This event is open to all international attendees, exhibitors and media.

7:00 PM-9:00 PM

Venetian, Grand Canal Shoppes, TAO Asian Bistro and Nightclub

CTA Member Party

Connect with fellow CTA Members and tech executives in a relaxed, social atmosphere at one of CES’ most anticipated networking events.

7:00 PM-9:00 PM

Venetian, Level 4, Lando 4306

Women in Consumer Technology Legacy Award Reception, Sponsored by CTA

Honor the women in our industry who serve as role models and are true pioneers in every way! Join us at this year’s 16th annual award reception. <a href="https://womeninconsumertechnology.org/event/wict-legacy-awards-2025/">Tickets.</a>

8:00 AM-5:00 PM

Wynn, , Lafite Ballroom

Brand Innovators Marketing Leadership Summit at CES

Helping brands stay on top of new technologies, platforms and devices through cutting-edge insights, unparalleled networking, and world-class programming. By invite only.

9:00 AM-9:40 AM

Venetian, Level 4, Lando 4302

How the Internet Creates Trends 

Hear from platforms, creators and industry execs on how social is dictating consumer trends and not just reacting to them. 

9:00 AM-9:40 AM

LVCC, North Level 2, N261

The Future of AI

We kick off the AI House @ CES with a dynamic opening panel featuring visionary leaders shaping the AI landscape. "The Future of AI" explores groundbreaking advancements and their transformative potential across industries.

9:00 AM-9:40 AM

LVCC, West Level 2, W218

Robots at Retail

Whether they're taking inventory, delivering the goods, or helping you try before you buy, robots are playing an increasingly important role in the retail ecosystem. 

9:00 AM-9:40 AM

Venetian, Level 4, Marcello 4404

Innovation in Residence: Testing Tomorrow’s Tech Today

Explore how health tech in living labs is paving the way for innovation in aging at home. Learn about collaborative efforts between technology, providers, and residents.

9:00 AM-9:40 AM

ARIA, Level 1, Joshua 9

Visionaries of Breakthrough Programming

An exploration into how content chiefs are evolving to win over audiences and creative talent during a time of industry change.

9:00 AM-9:40 AM

LVCC, North Level 2, N257

Rechargeable Batteries in Consumer Tech - A Path to Sustainability?

A discussion on avoiding thermal events in recycling & waste systems and the impact of new mandates on battery removability, producer responsibility and right to repair.

9:00 AM-10:00 AM

LVCC, North Level 2, N258

Tech Without Borders: The Benefits of Tech for All Communities

How can technology break down barriers facing communities, both rural and urban, while unleashing economic opportunity, jobs and innovation? 

9:00 AM-10:00 AM

Venetian, Level 5, Palazzo Ballroom

Volvo Group Keynote

Martin Lundstedt, President and CEO of Volvo Group, will reveal their push toward net-zero emissions and redefining what’s possible through innovation and collaboration.

9:00 AM-6:00 PM

Venetian Expo, Level 2, Halls A-D, Level 2, Halls A-D, Booth #54123

AgeTech Collaborative from AARP

Meet innovative startups, be inspired by panels with CEOs and longevity experts, demo groundbreaking tech and immerse yourself in novel experiences. <a href="https://ces.agetechcollaborative.org/schedule/">Learn more.</a>

9:20 AM-10:00 AM

Venetian Expo, Level 1, Hall G, Startup Stage

Health AI Startups: Innovating the Future of Healthcare

Explore how AI startups are transforming healthcare, from diagnostics to patient care, and the challenges they face in scaling and securing investment.

9:40 AM-10:05 AM

ARIA, Level 1, Joshua 9

Headliner Conversation with Incoming Sony Entertainment President

9:50 AM-10:30 AM

Venetian, Level 4, Lando 4302

How Will Technology Redefine the Future of Luxury?

Fashion and Business: Hear from executives, founders and innovators on how new tech will change how we buy, sell, and consume luxury beauty and fashion.

10:00 AM-10:20 AM

ARIA, Level 1, Joshua 8

Kicking Off Creative with Next-Gen Tech

Join a discussion from a brand leader on the future of enterprise creativity and its innovative approaches.

10:00 AM-10:40 AM

LVCC, North Level 2, N261

The Race for Generative AI and LLM Supremacy

Discover the state of the race for Gen AI and LLM supremacy, featuring top models and upstarts vying to unseat them, competing on different levels of innovation.

10:00 AM-10:40 AM

LVCC, West Level 2, W218

In a Relationship: Humans, Robots, Smart Manufacturing & Supply Chain

Cobots, robots and humans working together, are driving new innovations  in manufacturing. Hear from the leaders in the space multiplying output, productivity and results. 

10:00 AM-10:40 AM

Venetian, Level 4, Marcello 4404

Vital Voices: Champions for Women’s Health and Innovation

Explore women’s health challenges like Alzheimer’s, cancer, and menopause, and the tech shaping their future. Hear stories, learn about tech, and champion health equity.

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4304

Matter: Industry Collaboration for a Sustainable Smart Home

Experts discuss Matter & smart home adoption, sharing insights from two years of experience & highlighting opportunities for service providers to shape a connected future.

10:00 AM-10:40 AM

LVCC, North Level 2, N257

Leading the Way for a Carbon Neutral Future

Industry leaders discuss the ways companies are prioritizing reducing emissions with new technologies and the impact of new ESG reporting laws on these policies.

10:00 AM-10:40 AM

LVCC, West Level 2, W219

How AI Can Close The $3 Trillion Education Gap, presented by HS4A

How AI can bridge the huge education gap by enhancing access, personalized learning, and innovation in underfunded systems.

10:00 AM-10:40 AM

ARIA, Level 2, Mariposa 5

Havas/TRIPTK: The GLP-1 Revolution in Culture and Consumption

Join health and culture experts to unpack the seismic impact of GLP-1 innovation – how drugs like Ozempic and Wegovy are impacting health, lifestyle, and behavior.

10:00 AM-10:50 AM

LVCC, West Level 2, W232

The Era of AI is Here

The global technology supercycle of AI is here. Join us to hear how AI is redefining experiences, revolutionizing business models, and driving industry growth.

10:05 AM-10:45 AM

ARIA, Level 1, Joshua 9

Fans, Creators and Marketers – Unite!

A look at the powerful union that fans, digital creators and marketing leaders can forge to successfully promote projects to audiences.

10:20 AM-10:40 AM

ARIA, Level 1, Joshua 8

GenAI Personalization: Finally Fulfilling the Promise of Digital

This panel will explore how generative AI enables brands to deliver personalized marketing that drives revenue and improves ROI. 

10:20 AM-10:50 AM

Venetian Expo, Level 1, Hall G, Startup Stage

Corporate + Startup = Game-Changing Innovation in Record Speed

Dive into the story of EthonAI and how they redefined operational excellence in manufacturing by collaborating with Siemens for Startups to generate joint customer value.

10:20 AM-11:20 AM

LVCC, North Level 2, N258

"Conversation with a Commissioner" CES Edition

Join us for a series of one-on-one conversations with Commissioners from key U.S. federal commissions. 

10:30 AM-11:00 AM

LVCC, West Level 1, Mobility Stage

Reliability in the Auto Industry: A Software-Centric Approach, sponsored by Deloitte

Reliability is vital in the auto industry. AI and industry collaboration can enhance development, testing, quality, and loyalty… a new roadmap for the future of auto.

10:30 AM-11:00 AM

LVCC, Grand Lobby, CES Creator Space

Integrating AI to Create Better Content

Using AI tools in the content creation process can cut your workload dramatically. We look at video editing, graphics creation, workflow tools, and other cutting edge AI helpers.

10:40 AM-11:10 AM

Venetian, Level 4, Lando 4302

Stepping Into Innovation: The Founders Behind APL and Building A Luxury Brand

CFDA CEO Steven Kolb joins APL founders to discuss merging tech and fashion to revolutionize performance footwear and redefine style.

10:40 AM-11:10 AM

ARIA, Level 1, Joshua 8

AI-Powered Transformation: Reimagine the Creative Enterprise

Join industry leaders to explore AI-driven transformation and collaboration strategies for enhanced efficiency and creativity.

10:45 AM-11:15 AM

ARIA, Level 1, Joshua 9

How Webcomics Are Fueling The Global Entertainment Market

Webcomics have exploded in popularity in recent years. Explore the business of webcomics and how this content format is transforming the global entertainment market.

11:00 AM-11:40 AM

LVCC, North Level 2, N261

Transforming the Restaurant and Food Services Industry With AI

Explore how AI is reshaping the food services industry, from optimizing supply chains and enhancing customer personalization to revolutionizing kitchen automation and predictive menu planning.

11:00 AM-11:40 AM

LVCC, West Level 2, W218

Dual-Use Autonomy and Drones: A Path to Commercialization

Join us for a panel discussion on the intersection of national security and consumer products in the areas in air, land and sea based autonomous systems and drones. 

11:00 AM-11:40 AM

Venetian, Level 4, Marcello 4404

The Future of Assistance: Robotics Transforming Daily Life

Explore how advanced robotics, initially for military use, now enhances daily life and industries. Learn about assistive tech aiding individuals and transforming sectors.

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4304

What's Next in IoT & Machine Learning for Health, Energy, Smart Living

Join Alliance President & CEO Tobin Richardson and industry experts for a fireside chat on IoT standards and machine learning.

11:00 AM-11:40 AM

Venetian Expo, Level 1, Hall G, Startup Stage

A Startups Guide to Finance

There are many tentacles to manage as you move from startup to success. Learn from top financial experts about creating a winning entrepreneurial framework.

11:00 AM-11:40 AM

LVCC, North Level 2, N257

Sustainable Semiconductors: Standards for a Greener Tech Future

Explore how semiconductors serve as sustainable building blocks in technology, driving innovation and adhering to standards while minimizing environmental impact for a greener future.

11:00 AM-11:40 AM

LVCC, West Level 2, W232

The New Era of the Automotive Ecosystem

The automotive sector is undergoing a digital transformation. This shift includes unconventional partners, creating a more integrated and innovative environment.

11:00 AM-11:40 AM

ARIA, Level 2, Mariposa 5

Microsoft Advertising: Get in the Game: The Future of Entertainment & Media

As gaming's reach and influence grows, so do the opportunities for brands to reach a highly engaged and valuable audience in an immersive and interactive environment.

11:00 AM-11:40 AM

LVCC, West Level 2, W219

Can AI Deliver Technology for Good?, presented by IEEE

Discuss how AI can help address the current issues faced throughout the world, what obstacles are in the way, and how the industry can overcome those challenges.

11:00 AM-11:40 AM

LVCC, West Main Lobby, CTA Stage

Circular Economy Innovations 2025

Companies reveal and discuss innovations to reduce waste, encourage more reuse, enhance recycling, and reduce climate impacts.

11:10 AM-11:40 AM

ARIA, Level 1, Joshua 8

Redefining Agency Dynamics: A Fireside Chat on AI and the Future of Marketing

Sir Martin Sorrell and a leading automotive CMO will discuss AI and agency evolution.

11:15 AM-11:30 AM

LVCC, Grand Lobby, CES Creator Space

Ushering in a New Generation of Digital Creators

Join Chris M. Williams, CEO of pocket.watch, for a fireside chat on scaling kids' content, the creator economy's impact, and the future of kids’ entertainment.

11:15 AM-11:50 AM

Venetian, Level 4, Lando 4302

Tech Meets Luxury: Innovation in the French Fashion Industry

Explore how the French luxury sector leverages cutting-edge technology to enhance customer experience, optimize production, and shape the future of high-end fashion.

11:15 AM-11:55 AM

ARIA, Level 1, Joshua 9

Succeeding with AI and Entertainment

As the entertainment industry understands AI is here to stay – how are today’s leaders assessing how to best navigate and succeed with this technology?

11:45 AM-12:15 PM

LVCC, Grand Lobby, CES Creator Space

The Future of RAiDiO: A Conversation with will.i.am

Serial entrepreneur, tech founder, musician, and creator will.i.am reimagines radio in an AI-powered world.

12:10 PM-12:40 PM

LVCC, West Level 1, Mobility Stage

The Mobility Revolution: Leadership in the Age of Connected Vehicles, sponsored by Deloitte

The transformation to connected vehicles redefines convenience and accessibility for consumers. Leaders must develop a digital-first approach to unlock new opportunities.

12:45 PM-1:20 PM

ARIA, Level 1, Joshua 9

Breakthrough Tech Trends – What Will Stick?

Media and entertainment leaders weigh in on what they are excited about now.

1:00 PM-1:15 PM

ARIA, Level 1, Joshua 8

Sports Fan Trends Set to Dominate 2025

This interactive presentation explores the newest, most surprising, and impactful data-driven insights anchored to 2025’s biggest sports & entertainment events.

1:00 PM-1:40 PM

LVCC, West Level 2, W218

AI or Die? Why Farms Must Embrace the AI Revolution to Survive

A conversation about how AI is being used today (and in the future) to make farms more resilient, productive, safe and profitable.

1:00 PM-1:40 PM

Venetian, Level 4, Marcello 4404

Spotlight Panel: The Future of Health: Views from the Top

Key health care leaders will discuss the future of health care, the role technology will play, and the opportunities and challenges that lie ahead. 

1:00 PM-1:40 PM

LVCC, West Level 2, W219

Escaping the AI Echo Chamber: How to Preserve Brand Distinction in the Age of AI

Explore how to harness the power of AI to enhance brand storytelling and meaningful consumer connections, while avoiding getting lost in a sea of algorithmic sameness.

1:00 PM-1:40 PM

LVCC, North Level 2, N261

Global AI Investment Trends

Gain insights from top investors on the future of AI, investment trends, and the opportunities driving the next wave of AI innovation and growth.

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4302

The All-Seeing Store

Cameras have become a ubiquitous part of retail, keeping an eye on everything from theft protection to checkout, from inventory to consumer try-ons.  

1:00 PM-1:40 PM

LVCC, North Level 2, N257

Sustainability and the New Product & Service Economy

A focus on sustainability is one of the largest innovation opportunities in history. Hear from large, multinational companies who are placing it at the enterprise’s core.

1:00 PM-1:40 PM

LVCC, West Main Lobby, CTA Stage

Accessibility & Inclusion: Expanding the Diversity Conversation

Explore how accessibility, product inclusion, and neurodiversity are essential to creating a truly diverse and inclusive environment in today's workplace and products.

1:00 PM-1:40 PM

LVCC, West Level 2, W232

Inclusive Investing: Driving Detroit's Entrepreneurial Growth

Discover how inclusive investing and philanthropy fuel Detroit's entrepreneurial ecosystem and empower women.

1:00 PM-1:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

AI 2.0: Investing in the Era of Intelligence

New frontiers of AI innovation are sparking opportunities for investors as a new crop of global AI start-ups focuses on practical applications and industry-specific solutions.  Successful investors reveal their takes on AI as it infuses everything.

1:00 PM-1:40 PM

ARIA, Level 2, Mariposa 5

Integral Ad Science: Performance and Protection in a New Media Landscape

Advertisers explore ways to enhance performance and strengthen brand protection, while moving beyond outdated strategies in today’s rapidly evolving media landscape.

1:00 PM-2:00 PM

LVCC, North Level 2, N258

From Risk to Resilience: Supply Chain Playbook for Innovators

What are the key risks and challenges that consumer tech companies of all sizes face during the age of supply chain diversification and resilience. 

1:15 PM-1:55 PM

ARIA, Level 1, Joshua 8

The Fluid Fan: Leveraging Data to Reach Sports' Most Valuable Fans

Experts reveal how they’ve harnessed observational data to pinpoint and demonstrate the value of reaching and engaging the next generation of fans.

1:20 PM-1:45 PM

ARIA, Level 1, Joshua 9

Headliner Conversation with will.i.am, Founder & CEO, FYI

1:45 PM-2:15 PM

ARIA, Level 1, Joshua 9

Trade Desk Conversation

2:00 PM-2:40 PM

LVCC, West Level 2, W218

Pink Pineapples & Pitless Cherries: Gene-Editing & The Future Farm

A warming climate is an existential danger to many crops. An examination of how gene-editing & new forms of plant-breeding will save our food and feed us in the future.

2:00 PM-2:40 PM

Venetian, Level 4, Marcello 4404

Health AI in 2030

What will health AI look like in five years? Experts debate how the use of AI will revolutionize health care.    

2:00 PM-2:40 PM

LVCC, West Level 2, W219

How Scalable Data Drives AI Engagement

Industry thought leaders discuss strategies for delivering personalized omnichannel experiences by making the right tech investments.

2:00 PM-2:40 PM

LVCC, North Level 2, N261

Workforce Readiness and the Global Economy

Explore how AI is transforming the job market, with insights on preparing the workforce for the future, reskilling, and embracing AI-driven opportunities.

2:00 PM-2:40 PM

Venetian, Level 4, Lando 4302

Putting AI to Work at Retail

Industry experts will discuss cutting-edge AI applications that will transform the retail industry and provide advice on how to begin your AI journey. 

2:00 PM-2:40 PM

LVCC, North Level 2, N257

The Green Dream: How Sustainable VC went from Ethos to Opportunity

Top investors share how sustainable investments have created a green future - anchored in growth, returns and a brighter future.

2:00 PM-2:40 PM

LVCC, West Main Lobby, CTA Stage

Women in Tech Interview

Join us for a fireside chat with women at the top of the tech industry as they share their journeys to the top and how they have tackled their biggest challenges.

2:00 PM-2:40 PM

ARIA, Level 1, Joshua 8

AI Strategies From the World’s Most Effective Sports Brands

Successful brands and leagues are moving from outfield signage to AI-powered one-to-one connections. Learn what’s working and what’s coming next.

2:00 PM-2:40 PM

ARIA, Level 2, Mariposa 5

EY: Augmented Intelligence and the future of the Customer Experience at Keurig Dr. Pepper

We will explore how Keurig Dr Pepper (KDP) is using AI to deepen their connection with an already loyal consumer base and how EY and KDP are reinventing the Pepper Perks Loyalty Program.

2:00 PM-3:00 PM

Venetian, Level 5, Palazzo Ballroom

Accenture Keynote

Accenture Chair and CEO Julie Sweet will share her vision of how data, AI and new ways of working will transform lives and solve global challenges.

2:00 PM-4:00 PM

Venetian Expo, Level 1, Hall G, Startup Stage

CTA Foundation Pitch Contest Presented by Next50

Join us at the intersection of AI innovation and tech for good, as startups compete to be this year’s pitch champion. And you will choose our audience choice winner!

2:15 PM-2:45 PM

LVCC, Grand Lobby, CES Creator Space

Thriving as a Creator in the Business World

Business content is good business. Three experts show you how they create content covering the corporate landscape.

2:15 PM-2:50 PM

ARIA, Level 1, Joshua 9

Building a Storyverse through Innovation

How are companies looking at opportunities across film, TV, video games, music, podcasting more to tell their stories?

2:20 PM-2:50 PM

LVCC, West Level 1, Mobility Stage

Revolutionizing the Future of Driving - Unleashing the Power of AI, sponsored by Arm

AI is set to make driving safer and smarter for everyone. Join Arm, BMW, Honda, Nuro and Rivian as they discuss technological impacts of AI on future vehicle design.

2:20 PM-3:20 PM

LVCC, North Level 2, N258

America's Fintech Future: Is the U.S. Ready to Be a Global Powerhouse?

What fintech policies and innovations do we need to position America as a powerhouse leading the world in financial technology and digital finance. 

2:50 PM-3:05 PM

ARIA, Level 1, Joshua 9

Shoppable Storytelling: Connecting Creators, Content & Commerce, featuring Walmart & TalkShopLive

3:00 PM-3:30 PM

LVCC, West Level 2, W232

Shaping a New Era of Ingenuity: The Power of Inclusive Innovation

This session explores how inclusivity drives bold innovation, fosters growth, and creates resilient opportunities through reinvention.

3:00 PM-3:40 PM

LVCC, West Level 2, W218

Robot Farm 2050: A Look at Robotics & The Future of Farming

This session examines farm bots' transition from automated weeding and plowing to newer uses like swarm harvesting, drone pollination & multi-crop harvesting.

3:00 PM-3:40 PM

Venetian, Level 4, Marcello 4404

Beyond the Bottom Line: Driving Quality and Value in Healthcare

The healthcare industry is moving toward value-based care. Explore strategies for improving patient outcomes and promoting quality management.  

3:00 PM-3:40 PM

LVCC, West Level 2, W219

Retail Readiness: A Holistic Approach to Elevating Retail Partnerships

Learn how an integrated approach to commerce media can help you prioritize key retailer relationships, streamline operations, and achieve superior business outcomes.

3:00 PM-3:40 PM

LVCC, North Level 2, N261

The Future of Entertainment & Media

Explore how AI is transforming the entertainment industry, news, and media — from content creation to personalized experiences, redefining how we engage and enjoy media.

3:00 PM-3:40 PM

Venetian, Level 4, Lando 4302

Shopping in the Immersive/Metaverse: Are We There Yet?

A seamless blend of physical and digital experiences is creating a new dynamic for a new generation of consumers. 

3:00 PM-3:40 PM

LVCC, North Level 2, N257

King of Your Hill: Your Home is the Nexus for a Sustainable Future

Beyond solar roofs and electric cars, explore the latest innovations and approaches helping homeowners save money, simplify their lives, and create a green future.

3:00 PM-3:40 PM

LVCC, West Main Lobby, CTA Stage

Rethinking Work: Shaping the Future of the Modern Workforce

Explore how personalized work experiences, leadership, and emerging tech are redefining the modern workforce.

3:00 PM-3:40 PM

ARIA, Level 2, Mariposa 5

XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising

Discover how real-time AI metrics help brands measure and boost authentic representation in ads, driving trust, audience resonance, and greater marketing ROI.

3:00 PM-3:40 PM

ARIA, Level 1, Joshua 8

Measuring the Effect of Sports Sponsorships on Fan Behavior

Learn how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.

3:05 PM-3:45 PM

ARIA, Level 1, Joshua 9

Business of Media

Entertainment companies are pressed to grow revenues in a competitive global landscape. What are strategies and innovations to maximize monetization across platforms?

3:10 PM-3:40 PM

LVCC, West Level 1, Mobility Stage

Reimagining the In-Vehicle Experience with Open Source and AI, sponsored by TomTom

Maps shape all aspects of our journey, not just the drive. Discover how open source and AI intertwine to power next-generation in-vehicle experiences and future mobility.

3:40 PM-4:40 PM

LVCC, North Level 2, N258

Trade in 2025: Will the World Fracture or Reglobalize

How will the next U.S. Administration's approach to trade policy and negotiations benefit or imperil the consumer technology industry? 

3:45 PM-4:05 PM

ARIA, Level 1, Joshua 9

Close-Up on NBC Chairman Mark Marshall with NBC Sports’ Maria Taylor

4:00 PM-4:40 PM

LVCC, West Level 2, W218

Soil Tech: Regenerative Farming & New Soil Technologies 

Exploring new regenerative tools and soil technologies that are helping farms avoid the dangers of mono-crops and factory farming. 

4:00 PM-4:40 PM

Venetian, Level 4, Marcello 4404

The Future of Funding: Investment Trends Shaping Tomorrow's Care

As 2025 begins, this panel will reflect on the digital health funding and exit trends that shaped 2024, and what to anticipate in the year ahead. 

4:00 PM-4:40 PM

LVCC, West Level 2, W219

Predicting the Future of Retail Using Data and AI

Hear from CEOS’s on how AI and data are allowing retailers to see into the future when it comes to consumer’s next steps.

4:00 PM-4:40 PM

LVCC, North Level 2, N261

The AI Assistant and the Retail CX Revolution

Discover how AI assistants are transforming retail customer experience, driving personalized interactions, and revolutionizing the way businesses connect with customers.

4:00 PM-4:40 PM

Venetian, Level 4, Lando 4302

Shoppable Video

Social Commerce is poised to drive $90.5b in revenue this year in the US alone. So why not let video make shopping entertaining and frictionless? 

4:00 PM-4:40 PM

ARIA, Level 1, Joshua 8

AI integration and the Impact on Sports

Generative AI has the opportunity to reshape sports broadcasting. Learn how industry leaders are leveraging AI to transform the sports industry. 

4:00 PM-6:00 PM

ARIA, Level 2, Mariposa 5

TikTok: Trends to Business Transformation: Be What Happens Next on TikTok