Warner Bros. Discovery Dives Into Data
May 23, 2023
With Warner Bros. Discovery, and its 28 networks that span digital media, attaining detailed data on ad impact demands a sort of alchemy. This media behemoth is compiling and applying data ingeniously across its properties to effectively connect advertisers with their target audiences. Andrea Zapata, head of ad sales research at Warner Bros. Discovery, breaks down strategies that get results in this episode of CES Tech Talk. Get the full story about ad data collection done right.
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Variety Forecasts the Future of Streaming
May 16, 2023
From music to TV and film, Variety is all over what’s happening in the entertainment industry. Three years into the company’s Variety Intelligence Platform (or VIP, as it’s known to insiders), which goes beyond headlines to alert media businesses of developments in their industries, Variety has accumulated deep insight into what makes media platforms and products succeed. Variety’s Andrew Wallenstein discusses the media business in this episode of CES Tech Talk, observing that the question on everyone’s mind is, “Who will be left standing?” In this intensely competitive business, Andrew offers predictions on specific platforms’ futures. Find out what he foresees for the metaverse, virtual reality applications, industry mergers and more.
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SXM Media, Podcasts and the Art of Ad Tech
May 9, 2023
With the largest podcast network in the U.S. and Canada, SXM Media has a lot to offer listeners – and brands seeking to target audiences with extreme precision. The company has mastered advertising technology, or ad tech, employing it to steer advertising to better target audiences that creators seek while informing listeners in ways that entertain. SXM Media, by the way, knows how to advertise with impact. It’s the combined sales organization of Sirius XM Holdings, Inc., which includes the Pandora and Stitcher platforms, and their audiences totaling some 150 million listeners. So, what does SXM Media do in advertising that others don’t? SXM Media ad SVP Lizzie Widhelm shares deep insights gleaned from 17 years in the audio-entertainment space. She also brings first-person experience from her role as creator of the popular Lady Space podcast.
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Panasonic Powers EVs with Sustainability Tech
May 2, 2023
From cameras to hairdryers, shavers, headphones and much more, Panasonic has been giving the consumer electronics public what it wants, and needs, for 105 years. Now this global business is prioritizing sustainability with EV batteries and high-efficiency car accessories such as stereos. With American operations and manufacturing that span 60 years, Panasonic is building sustainability solutions in the U.S. Its production facility for EV batteries, in partnership with Tesla, is in Reno, NV. More of the company’s sustainability story is detailed in this episode of CES Tech Talk as Panasonic North America CEO, Megan Myungwon Lee, discusses an ambitious planet-friendly mission. Find out what else Panasonic has in store. Hint: It has to do with hydrogen fuel-cell technology.
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NBCUniversal Solves the Streaming-Ads Challenge
April 25, 2023
For broadcast programming, is there a right way to insert commercials into popular shows? NBCUniversal’s Yusuf Chuku says yes. As the corporation’s executive VP of client strategy and insights, he should know. Audiences shouldn’t just tolerate ads, but enjoy and appreciate them. He cites engagement with advertising on NBC Universal’s Peacock channel as proof. In this episode of CES Tech Talk, Yusuf discusses how to incorporate ads into compelling programs for better user engagement.
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MotorTrend Explores What’s in Your Driving Future
April 18, 2023
What’s the outlook for autonomous cars taking over our roadways? Are EVs and self-driving cars really the future of transportation? MotorTrend has been investigating, and credibly reporting on, these and other questions ever since vehicle tech first challenged the internal combustible engine we all know so well. The magazine’s president, Alex Wellen, discusses how MotorTrend, a publishing industry success story, sees the car-driving future.
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Mastercard Creates Web3 Accelerator for Artists, Athletes
April 11, 2023
A Web3 platform that fosters digital creative control: Priceless. This is the Mastercard Artist Accelerator, launched at CES 2023. Because Mastercard recognizes that effective marketing must be value-based and purpose-driven, the company created this Web3 creative collective. As explained by Raja Rajamannar, Mastercard CMO, the platform is intended to give artists and athletes greater digital and financial control over their brand. He’s joined in this episode by Crystal Dunn, U.S. women’s soccer champion and Mastercard brand ambassador. She shares her views on the Mastercard accelerator, and how initiatives like this can heighten creative performance, whether in the studio or on the playing field.
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L.A. Rams Bring Tech to Gameday
April 4, 2023
With Super Bowl wins in 2022 and 2000, the Los Angeles Rams continue to demonstrate a champion mindset. As hallmarks of the team’s progressive culture, the Rams embraced the first Black contracted player, first male cheerleader and first openly gay player, and now welcomes advanced technology. What’s new, and how will technology further propel a team that draws outside the lines to make things happen? Listen to Jennifer Prince, the organization’s first chief commercial officer, as she talks about the Los Angeles Rams at CES, and ways that technology and sports converge.
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Journey: Designing for Metaverse-Bound Brands
March 28, 2023
Metaverse means many different things to different audiences. Helping to give it shape for businesses, design firm Journey launched in 2022 as an innovation consultancy. Discover how Journey’s Cathy Hackl, the sector’s first executive to hold the title of Chief Metaverse Officer, guides brands seeking to break into new virtual worlds. Journey steers businesses in their quest to leverage Web3 and metaverse-native technologies for NFTs, gaming, virtual fashion, virtual worlds and more to build audiences in deeply immersive virtual spaces.
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HartBeat’s Comedic Storytelling Builds Brands
March 21, 2023
Comedian Kevin Hart’s production company, Hartbeat, is on a mission to elevate brands and strengthen societal connections through laughter. The company leads the comedic entertainment field, producing film, TV, digital and live programming through a wide range of digital platforms the company defines as talent activators. Listen to HartBeat CEO Thai Randolph as she discusses highly-rated programs -- including Hart to Hart and Cold as Balls – that change minds through funny and thought-provoking stories. Collectively, these programs have attracted to their stages the likes of John Travolta, Jay-Z, Tracee Ellis Ross and many more, as well as athletes from the NBA, NFL and WWE.
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General Mills Dishes On Tasty Food and Tech
March 14, 2023
From Progresso Soup to Lucky Charms cereal and Totino’s Pizza Rolls, General Mills has been satisfying hunger pangs for decades. But how does a company with so many tastes to appease stay ahead in these intensely competitive times, and when obesity and sustainability are top of mind for more consumers? Find out how General Mills is working to tackle diabetes while nurturing sustainable farming practices in this interview with Doug Martin, chief brand and disruptive growth officer.
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Christie’s: NFTs Are Fine Art for Sale
March 7, 2023
In a record-breaking year for Christie’s Auction House, sales totaled $8.4 billion in 2022. Among the Andy Warhol, Man Ray and other masterpieces purchased were NFTs. Because luxury now transcends the physical world, Christie’s, too, has evolved with transactions in blockchain creations of distinction. Christie’s Senior VP of Marketing Neda Whitney discusses AR, VR and other technologies that take fine art purchases beyond the physical auction floor.
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Best Buy: A Tech Playground that Enriches Lives
February 28, 2023
If you’re a tech consumer across the Americas, you know Best Buy. The brand is built on outstanding consumer experiences enabled through technology. Best Buy prides itself on bettering the customer’s quality of life and livelihood through devices, accessories, toys and games, all while working to preserve the planet. Find out how Best Buy sustains its status as customers’ go-to for virtually anything tech. Is the metaverse next? Chief Customer Officer Allison Peterson has a lot to say about the physical and virtual worlds Best Buy occupies, and may master next.
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The Ad Council Connects Audiences and Causes
February 21, 2023
Smokey Bear. Crash Test Dummies. Love Has No Labels. These iconic advertising campaigns reflect how the Ad Council applies creativity to causes that sway millions. As explained by Ashley Menschner, senior VP of media, the council harnesses every available platform in advertising to educate audiences on matters such as addiction, gun safety and, coming soon, mental health. Founded in 1942 as the War Advertising Council, this nonprofit has no fear of what’s new in media. This week on CES Tech Talk, find out what the Ad Council is considering as the metaverse matures.
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Navigating the Metaverse with Accenture
February 14, 2023
How do businesses reap metaverse rewards as they map their investment strategies? Find out how one of the world’s top consulting firms, Accenture, formulates approaches that guide companies’ paths across this exploding market. Accenture’s Denise Zheng offers insights for success.
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Allen Media: From Local TV to the Broadcasting Stratosphere
February 3, 2023
Allen Media Group, the first African-American owned and multi-platform media company, owns 36 ABC-NBC-CBS-FOX network affiliate TV stations in 21 U.S. markets, as well as 12 HD television networks serving nearly 220 million subscribers 24 hours a day. With brands including The Weather Channel, TheGrio and Pets.TV, the company has prospered by investing aggressively in high-quality production values, and in deeply localized programming. Founder and Chairman – and former stand-up comedian – Byron Allen discusses how he beat the odds to build a broadcasting empire by challenging content models, taking risks and embracing what’s close to home.
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Logitech Delivers Tools for a Creative Generation
January 31, 2023
How does a manufacturer of computer software and accessories such as webcams, keyboards and mice stand out in an intensely competitive global market? Logitech does it by answering to influencers and creators so they can tell their own story the way they choose. Logitech Global CMO Najoh Tita-Reid explains how the company leads in its space by carefully targeted development, delivery and marketing of products laser-focused on a generation that is brilliant, creative and knows what it wants.
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Salesforce Insights on Understanding Your Customer
January 24, 2023
Salesforce’s Domenico D'Ambrosio talks with James Kotecki in the C Space Studio to discuss understanding your customer in a tech-centric world.
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Snap CMO’s Vision for the AR Market
January 17, 2023
Snap's Kenny Mitchell joins James Kotecki in the CES C Space Studio to discuss his creative approach to marketing in the new AR market.
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Day 2 of CES 2023: Mobility on Land, Air and Sea
January 7, 2023
CES 2023 is home to the fastest, smartest and most innovative concepts in mobility. Touching land, air, and sea, exhibitors in the automotive and mobility space are unveiling their latest breakthroughs at the sold-out West Hall and beyond. Join our roundtable of media experts discussing this year’s most transformative trends that are driving buzz and the future of transportation.
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Day 1 of CES 2023: Tech Policy in Focus
January 5, 2023
CES 2023 is convening lawmakers from across the halls of Congress in record numbers as tech policy takes priority on legislative agendas nationwide. Don’t miss this roundtable with media experts discussing the hot topics dominating their show coverage. Find out who they’re talking to and what may lie ahead under new leadership on Capitol Hill.
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CES 2023: What to Expect
December 27, 2022
CES 2023 is right around the corner. With a show-floor size 70% larger than 2022, 3000 exhibitors - of which 1000 are new to CES – this year’s show is set to impress, inspire and influence the global tech industry. Hear from top CES leaders on what you should see and why, and how you should plan your visit. Hear all this and more as they discuss how CES 2023 will be unlike any show before it.
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Lenovo ThinkBook: AI Inside, Style Outside
December 19, 2022
Sponsored by Lenovo
It’s designed for the small business that works big. Hear from Lenovo’s Tom Butler how the new ThinkBook is built to do the job of creatives, consultants and office managers. All this and in style, too. Get an insider’s look at what Lenovo has in store at CES 2023. Hint: High-performance cameras, AI capabilities, noise cancellation. Lenovo has a laser-beam focus on powering the dynamic sole worker and small-business teams competing with the power players.
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Why Human Security is Good Business
December 15, 2022
Find out how business interests of profitability, market share, recruitment, retention and more align with Human Security for All (HS4A), a global campaign of the United Nations Trust Fund for Human Security and the World Academy of Art and Science (WAAS). CTA is an official campaign partner, and HS4A is the central theme of CES 2023. Human Security represents a new paradigm in strategic corporate thinking. It’s one that recognizes the role that innovation can play in addressing humanity’s most pressing problems and opportunities to align key aspects of human well-being with businesses’ ability to prosper. In the tech industry, companies that embrace and demonstrate a commitment to sustainability, food security, healthcare and other basic human needs will be the ones that prevail, competitively and financially. Human Security for All is explained by Walt Stinson, Consumer Technology Hall of Fame Class of 2009, who is a leader of this global campaign and a Fellow of WAAS. He also shares how attendees will see and experience HS4A at CES 2023, specifically at the Great Minds sessions and at the Innovations Awards Showcase.
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Moen Smart Water Network is Genius on Tap
December 12, 2022
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Sponsored by Moen
The average household in the U.S., alone, consumes 300 gallons of water per day, or 100,000 a year. If every American household used a mere 5% less water daily, 600 billion gallons of water annually would be conserved. To address this challenge while delighting consumers with beautiful, functional products, Moen offers the Smart Water Network. Via technology and an app that integrates with Google, Alexa, Ring and more, program your shower to a specific temperature. Tell your tap how much pressure you want. Get your water to do what you want at home -- and keep an eye on it when you’re out. Moen’s Mason Hall delves into the many ways that his company’s technology is harnessing perhaps our most precious resource.
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Tide Tackles Laundry Day In Space
December 8, 2022
Sponsored by Procter & Gamble
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Today, there’s no doing a day’s wash in microgravity. On the International Space Station, clothes are worn for days on end, then discarded and burned upon reentry. That’s wasteful. For longer, more distant voyages NASA foresees in the future, laundry-less conditions are not an option. That’s where Procter & Gamble and Tide come in. Find out how P&G is solving the space-laundry conundrum in ways that also will lessen water waste on Earth.
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Razer’s Got Fresh Game for CES
December 5, 2022
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Today’s gamer expects an experience beyond three dimensions. Razer gives it to them, and continues to innovate at a white-hot pace. How does this company maintain and extend its appeal to kids, senior citizens and everyone in between? Razer’s Bob Ohlweiler, SVP of sales and marketing, explains that when world-renowned gaming equipment is made for gamers, by gamers, highly selective audiences get what they want. Find out what the gaming community can expect when Razer unleashes its latest innovations at CES 2023.
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TikTok, Coming Soon to a Screen Near You
November 28, 2022
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TikTok today is too big to stay on the mobile screen alone. The platform’s community orientation has driven its status as a global go-to for authentic videos and feedback that inform, entertain and persuade. Hear from TikTok’s Dan Page, head of global business development for new screens, as he reveals how and where TikTok content is coming next. New screens for TikTok’s fantastic little stories are getting bigger. Much bigger.
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Cooling Refrigeration’s Climate Impact
November 18, 2022
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Panasonic is about a lot more than electronic products that improve the quality of life at home, work and play. Through the company’s Hussmann division, consumers also benefit from reduced pollution caused by refrigerants, as well as improved food sustainability. Discover what many don’t know about a leading contributor to greenhouse gasses and global warming. Yes, the refrigerator and related accessories – particularly in commercial applications -- are far from blameless as pollution threats. Hussmann is mitigating refrigeration’s global warming potential (GWP) with too often unsung technologies. Hear from Tim Figge, Hussmann Panasonic CEO, as he shares how the company is tackling the dark side of the refrigerator case.
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This Earbud’s for You: Hear Better, Affordably
November 14, 2022
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Is it an earbud or a hearing aid? Now it’s both, and for thousands less than prescription options. Nuheara CEO John R. Luna tells how and why ears everywhere are finally getting the treatment they deserve. With an advanced hearing aid -- an FDA-approved, OTC medical device -- that complements the company’s popular consumer earbuds, Nuheara is intent on boosting the sound experience for millions of consumers. You’ll learn that this hearing-health device isn’t yesterday’s behind-the-ear model. It’s sleek ear gear with looks that rival buds favored by discriminating audiophiles. But appearance isn’t everything. Directional microphones, a customizable fit and more can improve hearing by 30%. Find out what Nuheara has planned for CES 2023; the world’s about to sound better.
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Undersea Farming & Space-Balloon Travel at CES 2023
November 7, 2022
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From the ocean floor to the stratosphere, Siemens is advancing sustainability as it speeds the manufacture of life-changing products and structures. This episode explores Siemens Xcelerator and digital twin technology that advanced undersea farming through Nemo’s Garden. The tech also propelled Space Perspective’s stratospheric balloon flights for carbon-neutral tourism 100,000 feet above Earth. Brenda Discher, Siemens SVP of business strategy and marketing, vividly explains how hyper-advanced automation transforms manufacturing that dramatically advances human security.
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Indy Autonomous Challenge: Return of the World's Fastest Robo Cars
November 1, 2022
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Beyond autonomous racecars hitting speeds north of 180 mph as they burn up the Las Vegas Motor Speedway, the Indy Autonomous Challenge (IAC) will display fresh marvels of technological excellence. In this CES Tech Talk episode, IAC President Paul Mitchell discusses the competition with host James Kotecki, sharing that the January 7 event will showcase a highly complex blend of technologies ranging from AR and VR to automation and high-speed communication. Find out what's planned for the Innovation Paddock in West Hall. Spoiler: Think mammoth garages packed with the newest gear and more from the geniuses of robot car tech. Paul also teases some of what to expect, tech-wise, when the IAC returns to Las Vegas.
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Human Security For All: Innovation is the Key
October 25, 2022
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Launching Season 6 of the CES Tech Talk podcast, Episode 1 features Garry Jacobs, president and CEO of World Academy of Art and Science (WAAS), discussing the critical role of technology as a means for attaining human security for all. He shares with host James Kotecki the ways that the WAAS alliance with CES can contribute to enduring human security solutions. The purpose, which will be seen throughout CES 2023, is to foster collaborations among businesses that innovate toward an end to famine, disease, conflict, climate change and other global challenges.
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