Kristen Banks, Senior Vice President of Marketing at the Las Vegas Raiders, joins James Kotecki in the CES C Space Studio to recap the success of Super Bowl LVIII in Las Vegas. She also discusses primetime marketing strategies, fan engagement beyond the field, and how technology is transforming fan data. 

Jen Wong, COO of Reddit, and Lisa Utzschneider, CEO of Integral Ad Science, join James Kotecki in the CES C Space Studio to explore the relationship between Reddit and Integral Ad Science and how AI and ad integration is a perfect companion to Reddit. Discover how AI technology can benefit from Reddit’s communities and Integral Ad Science’s new launch of Brand Safety and Sustainability and Total Media Performance. 

Gülen Bengi, Lead Global Chief Marketing Officer, Mars and Global Chief Growth Officer, Mars Snacking, joins James Kotecki in the CES C Space Studio to discuss exciting innovations at Mars Snacking, including a new partnership with Razor to develop food products tailored for gaming communities. Also, learn about Mars Snacking's climate initiatives and their commitment to sustainability. 

Eric Weisberg, Global Chief Creative Officer at Havas Health Network, joins James Kotecki in the CES C Space Studio to discuss how the company is prioritizing inclusivity in strategies for GLP-1 brands. Discover Havas Health Network’s launch of the new trend intelligence report "Superwomen" and their efforts to close health equity gaps

Mike Romoff, Chief Revenue Officer at Reddit, joins James Kotecki in the CES C Space Studio to discuss how Reddit is paving the way for innovative brand and community relationships by utilizing “ask me anything” forums. Romoff also discusses how Reddit’s well of human-generated information is the perfect match for AI training.    

Dan Reed, COO of Reality Labs at META, joins James Kotecki in the CES C Space Studio to share what's next for Meta. Explore the capabilities of Ray-Ban Meta frames, including real-time language translation, as the company enhances accessibility to engage more consumers. 

China Widener, Vice Chair and US Technology, Media, and Telecommunications Industry Leader of Deloitte, joins James Kotecki in the CES C Space Studio to discuss how the technology industry should be responsible for educating consumers on the benefits of AI while balancing privacy to maintain transparency and accountability.

Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity. 

PwC’s US & Global Chief AI Engineering Officer, Scott Likens, joins James Kotecki in the CES C Space Studio to discuss how PwC is utilizing artificial intelligence to reshape the way businesses operate with responsibility in mind.

In this final mini-series episode, CES Hosts, Justine Ezarik and Brian Tong, cover some of the coolest things to see at CES, including the CES Innovation Awards. Plus, get an insider's look at the marketing, media, and advertising magic happening at C Space. Don't miss out on the tech trends and the buzz that make CES the ultimate tech event of the year!