Accessibility & Longevity

Products and services with innovative features that enable ease of use to improve accessibility for people with disabilities, regardless of cognitive, mobile, hearing, or visual abilities. Longevity tech includes technologies designed to assist the aging population maintain independence by addressing needs including fall detection/prevention, social isolation, and other health, safety, and wellbeing concerns.

Artificial Intelligence

Software, products and services that simulate human intelligence, productivity or actions through machine learning or some other form of algorithm-based model such as generative AI, natural language processing, computer vision, and neural networks.

Audio/Video Components & Accessories

Systems or speakers designed to provide playback, storage or distribution of audio and video signals and content, as well as products designed to enable, enhance, connect, or maintain audio/video systems and components. Also includes high performance audio components and speakers that provide optimal performance and sound reproduction. 

Beauty Tech

Products, devices, and applications designed to enhance skincare, cosmetics, and personal grooming routines. It includes innovations such as smart or enhanced skincare solutions, personalized beauty recommendations, digital makeup tools, immersive beauty experiences, and augmented reality beauty apps, all aimed at improving the efficacy, convenience, and personalization of beauty routines and personal care.

Computer Hardware & Components

All desktop and notebook computer systems and internal components, including tablets and ereaders.

Computer Peripherals & Accessories

Products designed to connect to and extend the functionality of desktop or portable computer systems or to enable, enhance, connect, power or maintain desktop or portable computer systems.

Construction & Industrial Tech 

Products, systems, tools, or machines used to automate, enhance, and streamline production and operations in sectors like agriculture, mining, and other industrial sectors. Products may include autonomous vehicles for farm management, electric mining and construction vehicles, advanced robotics for performing complex industrial tasks, material handling equipment, among other technologies that form the backbone of industrial operation.

Content & Entertainment

A device, app, or service that allows a user to stream audio and video over a network. Offerings can be free or at a cost. 

Cybersecurity

Products that help safeguard information and ensure digital security through threat detection, encryption, access control, and real-time monitoring.  

Digital Health

Health devices, mobile apps, telehealth and other technologies designed to monitor, detect, treat, and analyze health, support well-being, manage disease or provide a therapeutic benefit.

Drones

Consumer and commercial drones that are able to fly, swim, or otherwise move and be operated from a remote location. May include secondary features such as photo/video recording, movement of materials, mapping, wayfinding, search/rescue, or other capabilities.

EdTech

Technologies designed to enhance teaching, training, and learning experiences. This category includes tools, platforms, and STEM toys that facilitate educational activities, making them more interactive, accessible, and effective.

Embedded Technologies

Integrated chips and components designed to provide functionality to finished products or subassemblies, including but not limited to microprocessors, sensors, radio-frequency ICs, systems on a chip (SoC) or modules, and embedded Internet of Things (IoT) solutions.

Enterprise Tech

Hardware, software, and technological solutions that businesses use to achieve their strategic goals, streamline operations, and automate processes. This category encompasses a wide array of tools and systems designed to enhance productivity, improve communication, and ensure security within an organization. Enterprise technology is essential for modern businesses to scale, innovate, and maintain a competitive edge.  

Fashion Tech

Fashion Tech, which includes wearables, smart or luxury fashion, is the integration of technology such as sensors, processors, or displays into clothing, accessories, or textiles for the purpose of sensory enhancement, measurement, computing or data-collection/transmission. Products and services can be used to monitor health, provide connectivity, or offer interactive experiences. Also includes eyewear technologies that do not fit in the XR Technologies category.

Filmmaking & Distribution, in partnership with Cannes Next

Technologies and tools empowering creative talent and business professionals in filmmaking, production, and distribution. Includes solutions for film professionals (producers, sales agents, distributors, financiers), generative AI solutions (screenwriting, video, voice), pre- and post-production tools (audio/video equipment and software, virtual production, VFX), streaming and next-gen distribution platforms. 

FinTech

Products designed to create, enhance or automate financial services such as mobile payments, blockchain, digital financial services and NFT or digital assets.

Food Tech

Any product designed to produce, prepare, preserve or process food with less waste and enable better nutrition. Also includes novel substitutes for meat products generated through scientific methods. Technology that optimizes farm crop yields and boosts the efficiency of agriculture, including new local and home-grown food options.

Gaming & eSports

Products (hardware, software, services) designed to allow users to interact with electronic games. Also includes eSports products and services that power the competitive gaming ecosystem for players, fans, and organizers alike. 

Headphones & Personal Audio

Devices designed to deliver sound directly to an individual user for private listening, communication, or entertainment, such as earbuds, headphones or portable media players.

Home Appliances

Products that have a primary function of being used in the home, including major and small domestic appliances. Products may provide home heating and cooling, comfort, aesthetics, convenience, food storage and preparation, or cleaning. Products should be internet connected and offer smart features to enable enhanced operation and capabilities. Also includes products with innovations to improve efficiency or save energy.

Imaging

Products designed to produce or enhance the visual experience or allow the user to capture, store and edit still images or video.

In-Vehicle Entertainment

Products and components designed to be part of an in-vehicle entertainment and information systems (OEM or aftermarket).

Mobile Devices, Accessories & Apps

Smartphones and other mobile handsets including wireless hot spots or accessories designed to work with mobile devices, such as cases or chargers. Also includes apps developed to run on mobile device platforms including Android (Google Play) and iOS (Apple App Store).

Pet & Animal Tech

Technologies designed to promote the welfare and well-being of animals, including pets, farm animals, and wildlife. Products may include hardware or services that monitor health/safety, track activity, provide food/water, foster companionship, or support other areas of animal enrichment.

Products in Support of Human Security for All

Products that align with the critical role of technology in supporting the United Nations’ efforts to advance human security for all, including Community, Economic, Environmental, Food, Health, Mobility, Personal and Political. Products must demonstrate how technology helps tackle the world’s most pressing problems. More information can be found on HS4A. 

Robotics

Programmable or otherwise intelligent machines capable of performing specific tasks or replicating human movement, interactions and productivity. Includes consumer and industrial applications.

Smart Communities 

Products, applications and technologies designed to be incorporated in a smart city, or smart venue, technology ecosystem. Smart Communities are designed to improve and enhance the lives of the citizens and businesses who inhabit it.

Smart Home

Products and accessories that provide a home’s inhabitants with sophisticated monitoring and control over the building’s functions or enable users to maintain a wired or wireless data network. May also include products and software that provide remote access, control, and security.

Sports & Fitness

Advancements in sports technology encompass innovations in equipment, venues, and broadcasting techniques, all aimed at enhancing athlete safety and enriching the experience for both participants and spectators. This also includes devices, software, and systems designed to test, monitor, analyze, and optimize an individual’s fitness, training, and athletic performance, with some equipment incorporating sensors or other technology to provide real-time insights.

Supply & Logistics

Technologies that enhance the efficiency, agility, and resilience of supply chains. These solutions can address labor shortages, promote safety, foster sustainability, speed logistics, and reduce costs in supply chain systems. 

Sustainability & Energy Transition

Innovative features incorporated into products that are environmentally friendly, including efficient and clean energy use; manufacturing processes that reduce use of harmful environment substances (e.g., lead, mercury, auto emissions); durability/end of-life (e.g., reuse, refurbish, remanufacture, recycle); renewable resources (e.g., solar and wind technologies); products and services that help clean water or air, conserve resources, or facilitate efficient powering or charging of consumer electronic products.

Travel & Tourism

Encompasses a broad range of technologies designed to enhance, personalize, or secure the travel and hospitality experience for business or leisure. 

Vehicle Tech & Advanced Mobility

Automotive and other transportation products and services that integrate technology into the driving or riding experience, whether by enhancing safety, navigation, improving the passenger experience (except entertainment), or enabling self-driving functionality. Also includes unmanned aerial vehicles (UAVs) and transportation technologies for air, sea, space mobility, and personal mobility, and engine technologies such as electric and hydrogen. 

Video Displays

Devices whose primary purpose is the display of video content, excluding items marketed and sold primarily as computer monitors. Also excludes displays in wearables.

XR & Spatial Computing 

Technologies that include both hardware and software designed to create immersive virtual, augmented, mixed, or extended reality experiences. This encompasses products such as haptic gloves and controllers that enhance interaction, as well as platforms and services that enable next-generation immersive online experiences, shaping the future of the Internet for both consumers and enterprises.