Conference Session
When Emotion Becomes Media: The New Era of Sports Advertising
Sports delivers unmatched emotional drama. New tech now lets brands activate those moments in real time. Hear how leagues and platforms are turning live fandom into living media.
Conference Track
Sports Tech
All CES conference sessions are seated on a first-come, first-served basis.
Related Sessions
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Tuesday, January 6
3:00 PM-3:40 PM
ARIA, Level 1, Joshua 8
More Than a Game: Sports Venues as Culture Hubs
Arenas and stadiums are evolving into entertainment destinations. Explore how brands, agencies, and teams are driving impact beyond the game-day experience.
Conference Track
Sports Tech -
Tuesday, January 6
4:00 PM-4:40 PM
ARIA, Level 1, Joshua 8
The Team as a Brand: Marketing Beyond the Season
Sports teams are becoming media & entertainment companies. Learn how franchises are monetizing fandom year-round - on social, at home, and IRL.
Conference Track
Sports Tech -
Tuesday, January 6
2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
Global Match Moments: How Every Brand Can Play to Win
Major sporting moments in 2026 will command global attention. See how data fuels innovation and helps brands own moments, whether sponsored or leaning into the zeitgeist.
Conference Track
Sports Tech