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Conference Session

Using Data to Predict Consumer Behavior

Thursday, January 8
9:00 AM - 9:40 AM
ARIA, Level 2, Mariposa 5
Marketing & Advertising
Explore the best use cases in leveraging data to anticipate consumer behavior, personalize experiences, and drive smarter marketing decisions.
Conference Track CMO Insights
All CES conference sessions are seated on a first-come, first-served basis.

Speakers

  • Melissa Harrison

    Melissa Harrison

    Vice President, Marketing & Communications, Consumer Technology Association

    Moderator

  • Toby Espinosa

    Toby Espinosa

    VP, Ads & Growth Services, DoorDash

  • Peggy Roe

    Peggy Roe

    Executive Vice President & Chief Customer Officer, Marriott International

  • Allison Stransky

    Allison Stransky

    VP/CMO, Samsung Electronics, Inc.

  • Najoh Tita-Reid

    Najoh Tita-Reid

    Growth Chief Officer, Mars Petcare

  • Angela Zepeda

    Angela Zepeda

    Global Head of Marketing, X

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