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Melissa Harrison

Vice President, Marketing & Communications Consumer Technology Association

Melissa leads the team responsible for telling the story of CTA and CES. She oversees marketing the globally renowned CES show and communicating the role CTA plays in advocating for policies which support the innovation economy. Melissa joined CTA in 2022, following 20 years of marketing and communications experience in the non-profit, public, and private sectors.
Melissa Harrison

Sessions

  • 9:00 AM-9:40 AM

    ARIA, Level 2, Mariposa 5

    AI & Creativity: Navigating the New Frontier in Advertising

    Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.

    Conference Track

    CMO Insights

  • 2:00 PM-2:40 PM

    LVCC, West Main Lobby, CTA Stage

    Designing the New CTA Brand Identity: Visual Storytelling in Tech

    Join the team behind the rebrand of CES and CTA to learn why visual language is a brand’s most powerful vehicle to express its past, present and future.

    Conference Track

    CTA Stage