Conference Session
The Modern Marketer's Mandate: Agility, Transparency, & AI-Powered Growth
What does it take to future-proof growth? Brand leaders share the playbook for unlocking agility, transparency and AI growth.
Conference Track
Monks: How to Transform the Economics of Advertising with AI
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Related Sessions
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Wednesday, January 7
9:00 AM-9:40 AM
ARIA, Level 1, Joshua 8
Creativity in State of Flow
Google DeepMind's Matthieu Lorrain and Monks' Wesley ter Haar explore liquid content: AI-powered stories & brand worlds that evolve in real time via audience interaction.
Conference Track
Monks: How to Transform the Economics of Advertising with AI -
Wednesday, January 7
11:00 AM-11:40 AM
ARIA, Level 1, Joshua 8
Architecting the New Media Stack for Commerce and Consumer Engagement
What happens when retail data meets CTV? Seth Dallaire (Walmart) & Sir Martin Sorrell (S4 Capital) reveal how agentic AI is building the next era of connected commerce.
Conference Track
Monks: How to Transform the Economics of Advertising with AI