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Conference Session

From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing

Tuesday, January 6
4:00 PM - 4:30 PM
Anticipating cultural trends and aligning with them authentically drives business growth. Meet the changemakers who know when to jump into culture…and when to sit out.
Conference Track UTA: Future Decoded
All CES conference sessions are seated on a first-come, first-served basis.

Sponsored by

Speakers

  • Christopher Vollmer

    Christopher Vollmer

    Partner, MediaLink | United Talent Agency

    Moderator

  • Anna Bager

    Anna Bager

    CEO, OAAA

  • Mark Kirkham

    Mark Kirkham

    Chief Marketing Officer, PepsiCo

  • Karen Kovacs

    Karen Kovacs

    President, Advertising & Partenerships, NBCUniversal Media, LLC

  • Brian McDevitt

    Brian McDevitt

    VP Global Advertising, Life360

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