Conference Session
Culture Crashes: What Happens When Brands Chase Trends
Anticipating cultural trends and aligning with them authentically is marketing magic. Meet the changemakers who know when to jump into culture ... and when to sit out.
Conference Track
UTA: Future Decoded
All CES conference sessions are seated on a first-come, first-served basis.
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Related Sessions
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Tuesday, January 6
1:00 PM-1:30 PM
ARIA, Level 1, Joshua 9
The Future CMO: Growth Hacker, Dealmaker and Change Agent
Amid relentless disruption, brands must dismantle legacy silos and rewrite the rules for growth. Meet CMOs making moves to drive speed, collaboration and transformation.
Conference Track
UTA: Future Decoded -
Tuesday, January 6
3:30 PM-4:00 PM
ARIA, Level 1, Joshua 9
The Algorithm of Awe: Building Fandom in the New Tech Age
Fandom is evolving with the growing influence of AI technologies. Learn how to move beyond transactional marketing to foster genuine co-creation and belonging.
Conference Track
UTA: Future Decoded -
Tuesday, January 6
2:00 PM-2:30 PM
ARIA, Level 1, Joshua 9
Precision Unlocked: Marketing's Next Data Frontier
Privacy laws, cookie collapse, and rising distrust are threatening precision. See how top marketers use data and tech to navigate the minefields of personalization.
Conference Track
UTA: Future Decoded