Vehicle Technology

Sea-to-Sky Vehicle Tech On Tap at CES 2024

Overview If it floats, sails or drives, you’re likely to see the latest at CES 2024. More than 400 exhibitors will showcase their newest breakthroughs in vehicle technology at the Las Vegas Convention Center January 9-12. Visit the LVCC central and west halls, and outdoor venues, to explore ship, drone, EV and other innovations powered by AI, robotic, autonomous and remote tech designed for improved sustainability, accessibility and efficiency. Here’s what’s ahead.

In 2024, CES attendees will see smart mobility in vehicle tech demonstrated live and, in many cases, before the rest of the world gets a peek. The sector encompasses advanced technology-driven transportation solutions on land, sea and air that are headed to both the consumer and commercial markets.
CES 2024 will feature the latest developments across the entire ecosystem from AI, sensors and advanced connectivity to fully autonomous vehicles. While self-driving passenger cars have been on the CES scene for years, more self-driving commercial trucks and industrial machines are appearing at the show as businesses seek to boost safety, sustainability and productivity. Also, marine vessels represent a new frontier for self-driving and other technologies. In the skies, advanced air mobility is an emerging trend in smart mobility. Solutions range from drones that deliver packages to electric vertical takeoff and landing (eVTOL) aircraft.
Featured exhibitors in smart mobility include Caterpillar and John Deere, brands known worldwide for, respectively, the manufacture of construction and mining equipment, and agricultural machinery, heavy equipment, forestry machinery and diesel engines. CES 2024 will also bring to the world stage startups breaking new ground in moving people and goods farther, faster and more efficiently. Take a look at a small sample of representative exhibitors.


Booth 6841, LVCC West Hall

This startup and 2023 Innovation Award honoree brought to market the world’s first 4D LiDAR (light detection and ranging) sensor on a chip. Aeva employs frequency-modulated, continuous-wave (FMCW) technology to deliver information about the environment with camera-level resolution up to 20 times that of traditional LiDAR sensors. In this way, Aeva helps automated vehicles detect even small road hazards at highway speeds, and from twice the distance possible with alternative LiDAR solutions. Learn more about Aeva at CES 2024.


Booth 3916, LVCC West Hall

The largest recreational marine company in the world, CTA member company Brunswick is also a repeat Innovation Award winner, having earned honors in 2022 and 2021. The company is well known globally among boating enthusiasts for designs and technology that make seafaring experiences safer and more accessible for all skill levels. At CES 2024, Brunswick will exhibit its latest developments for easing the path to life on the water. As described in an October article and CES Tech Talk podcast, Brunswick has dominated its sector through technologies that enable autonomous and remote operation, as well as electrification for improved motor efficiency and sustainability. Learn more about Brunswick at CES 2024.

HT Flying Car Inc.

Booth 3916, LVCC West Hall

This startup, an affiliate of XPeng Inc., is the largest flying-car company in Asia. It’s working to deliver the cars of the future that are smart and safe for individual users. The company’s X2 was the first crewed eVTOL to receive a Chinese flight permit, a key milestone to attaining mass-production status. In September, the company announced the development of the X3, a prototype two-seat vehicle with eight propellers. Don’t miss this exhibit to see how close flying cars are to becoming a consumer reality. Learn more about HT Flying Car Inc. at CES 2024.     


LVCC Diamond Lot 110 and 120

Startup and member company Supernal, part of the Hyundai Motor Group, will spotlight advanced air mobility (AAM) for full effect outside West Hall in two locations adjacent to the Vegas Loop. The company is dedicated to incorporating eVTOL capabilities into existing transit systems. As summarized in a September article, this first-time CES exhibitor will demonstrate its mastery of electrification, autonomy tech, robotics and smart manufacturing to accelerate safe and feasible mobility in the air. Learn more about Supernal at CES 2024.
Tomorrow’s vehicle-tech marvels will span acres of prime Vegas real estate from the convention center’s central and west halls to the outdoor spaces of the Central Plaza and Diamond Lot. With so much to explore in the show’s Vehicle Tech and Advanced Mobility category, the CES Exhibitor Directory can help with prioritizing companies to visit. Don’t miss out; register for CES 2024 today to experience what was science fiction only a few years ago.

You May Also Be Interested In ...

Growing Greener: AI, Robotics and John Deere

With self-driving tractors, more than 500,000 connected machines and some of the most advanced technologists in the world, John Deere is tackling one of mankind’s greatest challenges: Feeding a hungry population that’s straining the planet, and a climate, in flux. The 186-year-old enterprise, far more than a farming-equipment concern, has long experience overcoming obstacles that inhibit high crop yields while protecting the environment.

Read More arrow-black

Daytrip to the Stars Via This Space Balloon

By late 2024, you won’t necessarily have to be a billionaire or an astronaut to see Earth from the stratosphere. You will need a reservation on the Space Perspective vessel, a first-of-its-kind space balloon that transports a capsule to the heavens – safely, sustainably and in style. With financial backing from Base Ventures, Space Perspective wants to fly more of the general public to the stars. Hear all about it from Space Perspective’s Jane Poynter and Base Venture’s Kirby Harris.   

Read More arrow-black