Vehicle Technology

Ten CES Announcements for the Car Enthusiast

This article is a based in part on a story that originally appeared in It Is Innovation (i3) magazine, published by the Consumer Technology Association (CTA)®.

Overview More than 160 vehicle tech exhibitors convened at CES® 2020 to shine a light on what’s possible for the future of the automotive world, from holographic displays to sensor technologies.

“For someone who has a passion and love for cars, this was an extraordinarily exciting CES,” said Joe Vitale, global automotive sector leader at Deloitte Consulting LLP. “It had everything from very futuristic moonshot concepts to significant technology and products that are available or will be available soon.”

Alongside the concept car revealed at the Daimler keynote address, here are ten vehicle technology reveals and announcements from CES 2020.



Ainstein announced a millimeter wave radar-based alternative to the kick sensors now used on many vehicles for automatic trunk activation. The company also announced a joint venture with auto industry supplier ADAC Automotive to design and manufacture the product.



Vehicle tech giant Bosch won CES 2020 Best of Innovation honors for the Bosch Virtual Visor as well as the Bosch 3D Display. The Virtual Visor uses artificial intelligence (AI) to darken only portions of a visor where the sun is hitting the driver’s eyes, leaving the rest of the display transparent for an improved field of vision. The 3D Display generates three-dimensional images and warning signals to improve the speed of driver cognition.



Continental received a CES 2020 Innovation Award for its Transparent Hood technology. Four outside cameras and image processing technology allow the driver to see terrain and obstacles usually obstructed by the car’s front end. The company also partnered with Sennheiser to present an audio system without speakers.


Futurus Technology

Display technology company Futurus is a CES 2020 Innovation Awards honoree for its light field head-up display. Two layers of screen fields allow for navigation information and infotainment content, as well as a larger augmented reality (AR) view of the world.


Intuition Robotics

Intuition Robotics announced a collaboration with Toyota to integrate its Q Engine cognitive AI platform in a forthcoming sedan. The technology will create an in-vehicle digital assistant that aims to achieve specific outcomes and recommend specific actions.



CES 2020 Innovation Awards Honoree Ouster unveiled its OS2-128 long-range lidar (light detection and ranging) sensor that uses pulsed laser to measure ranges. The size of a coffee mug, Outser’s sensor has a range of more than 240 meters and is intended for high-speed driving applications.



Five new Pioneer CarPlay and Android Auto receivers were on display at CES, including the DMH-WT8600NEX, equipped with a touchscreen. The display hovers over the dashboard, allowing a traditional single-DIN chassis with no custom installation required.



Valeo demonstrated VoyageXR and CallXR. VoyageXR allows a person located anywhere in the world to virtually see inside the vehicle’s cabin and have a conversation with the driver. The CallXR allows a remote individual to use a smartphone or tablet to interact with the driver.



Switzerland-based WayRay unveiled the first AR display with full-spectrum color holographs for infotainment in self-driving cars. At CES 2019, WayRay demonstrated its 180-degree holographic AR cockpit.


Yank Technologies

Yank Technologies revealed a solution for over-the-air charging for smartphones or tablets using antennae. By placing them in cupholders and seat cushions, the antennae have the potential to make any location in a vehicle compatible with wireless charging.

Hear what some top-tier journalists said were their favorite vehicle technologies from CES 2020, and see a full car tech roundup in i3 magazine.

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It Is Innovation (i3) magazine, the flagship magazine from the Consumer Technology Association (CTA)®, focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

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