Augmented & Virtual Reality

AR/VR Gets Real Across Industries

Overview The full scope of augmented and virtual reality applications has extended far beyond the entertainment industry, serving roles in some unexpected ways as well.

While augmented reality (AR) and virtual reality (VR) continue to see strides and new innovations in gaming and entertainment, the technology is also rapidly expanding to health care, retail, engineering and more.

At CES 2020, attendees were transported to other worlds in a blink of an eye and were given the opportunity to see the way AR/VR is making changes in the real world.

Here are five solutions from CES 2020 proving that AR/VR is more than just a game.



BadVR’s immersive analytics platform helps companies see the whole picture to gain actionable insights. With the program, users can adjust variables in real -time to see how the data responds and can also share the results with collaborators through a link.

Any dataset can be transformed to a virtual, visual representation that users can easily manipulate and analyze.



A CES 2020 Innovation Award Honoree, the HTC VIVE Pro Eye includes advanced eye-tracking functionality within the VR headset.

This new function allows businesses to track user engagement and behavior during virtual product demos, uncovering insights that can better inform business decisions.



Mieron VR, selected by the Consumer Technology Association (CTA)® Foundation as one of the winners of the CES 2020 Eureka Park Accessibility Contest , announced a neurotherapy headset that presents VR rehabilitation exercises as games.

From upper body mobility to core engagement and stability, VR neurotherapy excites nerve pathways and can reduce pain perception.


Norm Glasses

Featuring an Android-based operating system, voice user interface, speakers, camera and a display that shows content in the user’s field of vision, AR-enabled Norm Glasses allow users to interact with the world hands-free.

The glasses provide captioning for the hearing impaired and can be activated through voice or remote assistants for those who are visually impaired.



Organizations can transform any room into a workplace with Spatial. Realistic avatars, 3D web browsers that project onto the VR space, cross-platform interaction and more can help teams from anywhere in the world feel like they are having face-to-face meetings.

Teams can now collaborate from afar as if they are in the same meeting space, moving notes and showing presentations and product demos in the same way they would in person.

From construction and vehicle technology to marketing and education, industries of all kinds are identifying new ways to maximize AR/VR applications and customize the technology for business growth.

Learn more about how AR/VR can be the perfect teammate at work.

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