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Sports

Explore how teams, players and businesses are embracing innovation — and winning big.

Venetian Expo, Level 2, Halls A-D

Featured Sessions

  • Conference Session

    When Emotion Becomes Media: The New Era of Sports Advertising

    1:00 PM-1:40 PM

    ARIA, Level 1, Joshua 8

    Sports delivers unmatched emotional drama. New tech now lets brands activate those moments in real time. Hear how leagues and platforms are turning live fandom into living media.

  • Conference Session

    Global Match Moments: How Every Brand Can Play to Win

    2:00 PM-2:40 PM

    ARIA, Level 1, Joshua 8

    Major sporting moments in 2026 will command global attention. See how data fuels innovation and helps brands own moments, whether sponsored or leaning into the zeitgeist.

  • Conference Session

    More Than a Game: Sports Venues as Culture Hubs

    3:00 PM-3:40 PM

    ARIA, Level 1, Joshua 8

    Arenas and stadiums are evolving into entertainment destinations. Explore how brands, agencies, and teams are driving impact beyond the game-day experience.

Featured Conference Tracks

  • Sports Tech

  • C Space® Storytellers

CES 2026 Innovation Awards

Exhibit at CES 2026

CES unites the brightest tech luminaries to pioneer the future and solve the world's biggest challenges.

CES connects innovators, decision makers, media, influencers, visionaries, and potential customers across the entire tech ecosystem.

Don't be left in the past as we shape the future.

  • Globally showcase your technology products

  • Stand side-by-side with the world's most disruptive innovators

  • Promote your brand through curated opportunities to connect with influencers and prospective partners

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Why Exhibit?
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CTA is Pushing Technology Forward

As the world's leading tech organization, CTA's diverse members and CES exhibitors are shaping the future.

  • I’m a very proud member of CTA, ever since I launched my first tech startup, and I don’t think I would have been able to succeed with that company without being a member of CTA.

    Dr. Ximena Gates, CEO and Co-Founder, BuildWithin
  • CTA Membership Join CTA's Community of Innovators

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