Introducing a New Vision for Autonomous Mobility

At CES 2026, Tensor stepped onto the global stage with a bold approach to autonomy: not as a service you rent, but as an experience you own. With a mission rooted in personal independence and next-generation mobility, Tensor showcased its Robocar and reinforced a clear belief that autonomy should be designed around real people, privacy, safety and everyday usability.

• 939M+ total global impressions
• $8.68M+ total advertising value
• 406 press hits
• 55 media and content creator interviews
• 1720+ social mentions
• 1170 net social follower growth

Tensor’s presence at CES underscored a clear shift: moving beyond limited pilots and fleet-only deployments toward a future where individuals can benefit directly. The company emphasized a vehicle experience that can adapt across driving conditions, giving users the flexibility to drive when they want and activate autonomous operation when it makes sense.

Rather than positioning autonomy as a single feature, Tensor presented it as a personal technology platform built to combine convenience, intelligence and choice.

A major theme in Tensor’s CES story was trust. As connected technologies become more cloud-dependent, Tensor emphasized a privacy-forward approach built around onboard intelligence and user control.

For those tracking the evolution of mobility, the message was simple: autonomy only scales when people feel confident in how it’s engineered, how it behaves and how their data is handled.

CES 2026 also gave Tensor an opportunity to show how autonomy is influencing vehicle design itself. Through partner-driven innovation, Tensor pointed to new ideas that support a more adaptable driving environment, connecting traditional driving to an autonomy-enabled future in a way that feels practical and intentional.

Beyond mobility, Tensor used CES to reinforce its investment in physical AI. The company announced OpenTau, an open-source training platform designed to accelerate foundation models that support real-world decision-making and action, helping drive progress across autonomy and robotics.