At CES® 2026, Brunswick Corporation delivered its most technology-forward presence to date, reinforcing its leadership at the intersection of marine recreation and advanced technology. The company used CES to show how intelligence, software, electrification and connectivity are actively reshaping boating experiences around the world.

Rather than focusing on future concepts, Brunswick emphasized execution. Market-ready systems, real vessels and proven platforms demonstrated how technology can simplify boating, improve safety and expand access for a broader audience.

Brunswick’s exhibit highlighted how practical innovation removes friction from the boating experience. A centerpiece of the showcase was Simrad AutoCaptain, Brunswick’s assisted and autonomous boating system, demonstrated on vessels including the Sea Ray SLX 360 and the Navan C30.

These demonstrations showed how AI-driven navigation, sensor fusion and real-time data support docking, route planning and situational awareness in real-world conditions. The focus was clear: technology that supports captains, not replaces them.

Connected systems also played a key role. Brunswick showcased integrated digital platforms that allow boaters to manage onboard power, monitor performance and stay informed through seamless interfaces, creating a more intuitive, data-enabled experience.

Electrification and energy management were fully integrated into Brunswick’s CES narrative. The company highlighted electric propulsion solutions, solar-ready systems and energy-efficient technologies designed to deliver cleaner, quieter performance without sacrificing capability.

Brunswick also showcased high-performance innovation through products like the FLITE RACE eFoil, developed with Mercury Racing and Fliteboard, demonstrating how electrification can unlock entirely new on-water experiences. These themes were reinforced through thought-leadership conversations at CES Foundry, where Brunswick engaged enterprise and AI audiences on the future of mobility, autonomy and connected experiences on water.

What distinguished Brunswick’s CES 2026 presence was readiness. The majority of technologies on display were actively being integrated across Brunswick’s portfolio, complemented by forward-looking concepts such as Mercury Marine’s 808 Concept that explored what high-horsepower innovation could look like in the future.

By bringing vessels, systems and software together in one cohesive experience, Brunswick demonstrated how marine recreation is evolving into a connected and intelligent platform aligned with broader technology trends.

Brunswick’s presence at CES 2026 made a clear statement: the future of boating is intelligent, connected and accessible. Through continued investment in autonomy, electrification and digital integration, the company is shaping how people experience marine recreation in a technology-driven world.

By using CES as a platform to showcase execution and leadership, including expert insights through CES Foundry, Brunswick reinforced its role as a technology leader delivering real solutions that move the marine industry forward.