Shaina Zafar
Executive, UTA
Shaina Zafar, 25, is a Executive at the Next Gen Practice at UTA Marketing. She is the former Co-founder/Chief Marketing Officer at JUV Consulting which was acquired by United Talent Agency in March 2024. She oversees new business, thought leadership, events, PR, and community building across UTA Marketing and a graduate of the University of Pennsylvania.
Sessions
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Monday, January 5
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Beyond the Algorithm: Gen Z's New Digital Habits
As attention splinters and formats evolve, meet the platforms winning Gen Z's time - and how creators are adapting to monetize and stay relevant.
Conference Track
Content Creators -
Tuesday, January 6
3:30 PM-4:00 PM
ARIA, Level 1, Joshua 9
The Algorithm of Awe: Building Fandom in the New Tech Age
Fandom is evolving with the growing influence of AI technologies. Learn how to move beyond transactional marketing to foster genuine co-creation and belonging.
Conference Track
UTA: Future Decoded