Alexander Dao
VP, Ads and Sponsorships, Electronic Arts (EA)
Alex Dao is the Vice President of Advertising & Sponsorships at Electronic Arts (EA), where he leads global advertising strategy and brand partnerships that bring authentic & innovative experiences to players across EA’s portfolio. His team partners with some of the world’s largest brands to deliver integrated campaigns that enhance gameplay and engagement across platforms.
Sessions
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Tuesday, January 6
3:30 PM-4:00 PM
ARIA, Level 1, Joshua 9
The Algorithm of Awe: Building Fandom in the New Tech Age
Fandom is evolving with the growing influence of AI technologies. Learn how to move beyond transactional marketing to foster genuine co-creation and belonging.
Conference Track
UTA: Future Decoded