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Conference Session

The Algorithm of Awe: Building Fandom in the New Tech Age

Tuesday, January 6
3:30 PM - 4:00 PM
Fandom is evolving with the growing influence of AI technologies. Learn how to move beyond transactional marketing to foster genuine co-creation and belonging.
Conference Track UTA: Future Decoded
All CES conference sessions are seated on a first-come, first-served basis.

Sponsored by

Speakers

  • Shaina Zafar

    Shaina Zafar

    Executive, UTA

    Moderator

  • Samira Bakhtiar

    Samira Bakhtiar

    General Manager, Media & Entertainment, Games, and Sports, AWS

  • Alexander Dao

    Alexander Dao

    VP, Ads and Sponsorships, Electronic Arts (EA)

  • Alexa Levine

    Alexa Levine

    Vice President, Sales, Pinterest

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