Powered by the Consumer Technology Association (CTA)®

Skip to content

Why Attend
Attendee Types
Featured Guides
- Step-by-Step Guide for International Attendees
- Media Guides
Why Exhibit
Plan
Featured Guides
- Exhibitor Dashboard: Quick 3-Step Guide
- Exhibitor Tool Kit
Planning Resources
Travel & Hotels
Featured Guides
- Five Tips for Attendee Registration
- Your Essential First-Time CES Experience Guide
Navigate
Show Experiences
Additional Resources
Featured Topics
- Artificial Intelligence
- Digital Health
- Vehicle Tech and Advanced Mobility
View all topics
Content Type
Featured Content
- Beyond the Forecast: The Technology Powering Your Decisions
- Why CES Is the Ultimate Event for Creators
- Robotics at the Forefront: What to Expect at CES 2026 and Beyond
View Content

Register Apply to Exhibit

Start typing to see suggested results

Conference Session

AI-driven Upside: Creative Effectiveness in Media

Wednesday, January 7

10:30 AM - 10:55 AM

ARIA, Level 1, Joshua 8

Artificial Intelligence Marketing & Advertising

This session will map practical steps brands can take now to capture AI-driven upside without needlessly constraining media buys.

Conference Track Monks and Adobe: How to Transform the Economics of Advertising with AI

All CES conference sessions are seated on a first-come, first-served basis.

Sponsored by

Related Sessions

Wednesday, January 7

9:00 AM-9:30 AM

ARIA, Level 1, Joshua 8

Creativity in State of Flow - Fireside Chat

Artificial Intelligence Marketing & Advertising

Google DeepMind's Matthieu Lorrain and Monks' Wesley ter Haar explore liquid content: AI-powered stories & brand worlds that evolve in real time via audience interaction.

Conference Track
Monks and Adobe: How to Transform the Economics of Advertising with AI
Wednesday, January 7

9:30 AM-9:55 AM

ARIA, Level 1, Joshua 8

The Modern Marketer's Mandate: Agility, Transparency, & AI-Powered Growth

Artificial Intelligence Marketing & Advertising

What does it take to future-proof growth? Brand leaders share the playbook for unlocking agility, transparency and AI growth.

Conference Track
Monks and Adobe: How to Transform the Economics of Advertising with AI
Wednesday, January 7

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 8

Architecting the New Media Stack for Commerce and Consumer Engagement

Artificial Intelligence Marketing & Advertising Retail/E-Commerce

What happens when retail data meets CTV? Industry leaders reveal how agentic AI is building the next era of connected commerce.

Conference Track
Monks and Adobe: How to Transform the Economics of Advertising with AI