Retailers Gather at CES 2026 to Discover Innovations Shaping Consumer Behavior
December 22, 2025
Session with Best Buy CEO Corie Barry and expanded retail programming showcases the future of commerce
The Consumer Technology Association (CTA)® announces retail innovation will take center stage at CES® 2026, highlighting the technologies and experiences reshaping how consumers discover products, engage with brands, and make purchase decisions. From AI powered personalization to seamless omnichannel ecosystems and next generation social shopping, CES 2026 will bring together the retailers, brands, platforms and creators defining the new retail economy.
“Consumers expect immediacy, personalization, seamless movement between digital and physical experiences,” said Kinsey Fabrizio, President, CTA. “CES 2026 will highlight the technologies and partnerships redefining product discovery, loyalty and meaningful brand-shopper connections.”
Attendees will see AI engines customizing discovery, content linking to purchases, advanced store tech enhancing in-person experiences and data insights predicting consumer needs. CES will showcase a retail world built on deeper connection, intuitive design and more intentional shopping journeys.
The conference session, “Seamless Ecosystems, Personalized Experiences: The Next Era of Retail,” will feature Best Buy CEO Corie Barry in conversation with Michael Kassan, CEO of 3C Ventures at C Space®. Together, they will explore how aligning people, software and services come together to create retail journeys that feel effortless, personal and grounded in human connection. C Space at ARIA is the epicenter of innovative conversations for advertisers, marketers and media executives.
- The Retail Conference Track will examine the evolution of discovery, experience and purchase, with sessions including:
- Content to Commerce: The World of Social Shopping
- Experience Driven Retail
- The Future of “Search” at Retail with Justin Honaman, Head, Worldwide Retail & Consumer Goods Industry Strategy & Business Development, AWS
- The New Retail Experience in the AI Powered Store with Siobhan McFeeney, SVP, Technology, Target
The Retail Track is available for purchase as a standalone option or comes as part of the Deluxe Pass for conference programming. Additional individual sessions included in CES registration will feature leaders in retail media, creator commerce, AI-fueled insights, mixed reality, and full-funnel demand generation.
The retail conversation will continue across other programming with Daniel Danker, EVP, AI Acceleration, Product and Design, Walmart on the CES Foundry Stage and Seemantini Godbole, CTO, Lowes as part of a Great Minds session.
CES 2026 will deliver an immersive look at retail’s next chapter and connect retailers, brands, creators, investors and technology innovators building the next era of consumer engagement and commerce. Brands like Amazon, Best Buy, IKEA, Instacart, Roundel, Walmart and more will be represented on our stages and show floor.
CES is where technology transforms the shopping experience and takes place Jan. 6-9 in Las Vegas. Register at CES.tech.
About CES®:
CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2026 takes place Jan. 6-9 in Las Vegas. Learn more at CES.tech and follow CES on social.
About Consumer Technology Association (CTA)®:
As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at CTA.tech. Follow us @CTAtech.