ARLINGTON, VA – November 9, 2026 – The Consumer Technology Association® (CTA), owner and producer of CES®, today is announcing the appointment of Liz Irving to the newly created role of Chief Growth, Strategy and Innovation Officer, effective January 4, 2027. The appointment strengthens CTA's executive team as the organization builds on the strong momentum of CTA and CES and accelerates its investment in growth and innovation for members and the industry.

Irving will lead CTA and CES growth strategy, identify new opportunities, and develop innovative offerings that meet the evolving needs of members, CES exhibitors and attendees, and the broader technology community. She will work across the organization to align customer insights with business opportunities and bring teams together to deliver new value.

"CTA and CES have tremendous momentum, and we're investing in the people and ideas that will drive our next chapter of growth," said Kinsey Fabrizio, President and CEO, CTA. "Liz has a real gift for understanding what customers need and building the strategy and teams to deliver it. She has grown businesses serving a wide range of industries and knows how to bring people together across an organization. Adding her to our executive team positions CTA to move faster on new ideas and deliver even more value for our members, CES and the industry. We're thrilled to welcome her."

Irving brings more than 25 years of experience growing businesses in the events industry, most recently as CEO of Clarion Events North America, where she led a diverse portfolio serving industries including energy, insurance, digital innovation, and fire and rescue services. She was responsible for more than 50 events, including FDIC International, DISTRIBUTECH, and ITC Vegas. She oversaw the business’s strategic direction, with a focus on commercial growth, customer insights, and digital transformation.

Since joining Clarion in 2016, Irving advanced through a series of senior leadership roles, including President, Chief Marketing Officer and Executive Vice President of Marketing, Technology and Customer Experience. She is recognized for launching new digital offerings, bringing event technology to market and using data to deepen customer engagement and drive business performance.

Before Clarion, Irving spent 14 years at Reed Exhibitions, now RX, in roles spanning registration, marketing and attendee experience. She also founded a consulting business advising events industry clients on marketing strategy, technology and customer acquisition.

"I've spent my career in this industry, and CES has always been the benchmark," said Irving. "Kinsey and the team have built incredible momentum, and I'm excited to help shape what comes next for our members and the industry."

Irving serves on the Board of UFI, the Global Association of the Exhibition Industry, and is part of the chair committee for its North America chapter. She is a member of the Exhibitions and Conferences Alliance (ECA) Ambassadors Circle and previously served on the board of the Society of Independent Show Organizers (SISO), where she chaired the Marketing Exchange. She is a founding member of the Women in Exhibitions Network's North American chapter and is active in the alumni leadership program of Niagara University's Event Management program. Irving holds a master's degree in Industrial-Organizational Psychology from the University of New Haven.