CES Unveiled Milan Pitch Battle

Returning this year, CTA invites startups to join the CES Unveiled Milan Pitch Battle to spotlight European tech. Judged by investors and influential business leaders, this is a chance for select startups to take their business to the next level.   

The winner will receive a coveted booth space in Eureka Park at CES 2027 from Jan. 6-9 in Las Vegas, single room hotel accommodation during the show, and other promotional opportunities (as available). 

CES is where global business gets done. The Eureka Park floor is where 1400 startups debut transformative technologies, meet investors, and forge partnerships.

Applications for the CES Unveiled Milan Pitch Battle will launch in Summer 2026!  All Pitch Battle finalists must be CES Unveiled Milan exhibitors to compete onsite.

1. Consumer Tech Relevance: The startup must present a product or service tied directly to consumer technology—think smart devices, wearables, AI, health tech, vehicle tech, Audio/Video, smart cities, enterprise, etc. It needs to be demo-ready, whether as a prototype, beta, or branded final product, not just a concept or a component for another device.
2. True Startup Status: The CTA targets early-stage firms — often pre- or post-launch, with their first product hitting the scene recently (e.g., on or after January 1, 2025) Eureka Park isn't your stage if you're an existing company with years of sales.
3. Standout Innovation: Your tech must be fresh, disruptive, and poised to make waves, whether grabbing investor attention or redefining a market. This is where the review process gets picky: we are curating the most exciting breakthroughs, so tell us your story. 
4. First-Time or Limited Exhibitor Status: Startups are generally limited to exhibiting in Eureka Park for a maximum of two years. First-time exhibitors are prioritized, though alums may return once more if their product hasn't fully launched and still meets other criteria. Companies that have exhibited elsewhere at CES (outside Eureka Park) are typically ineligible.
5. No Intellectual Property Conflicts: The startup must have a clean record regarding intellectual property—no known disputes or legal issues that could undermine its credibility or participation.

Note that qualifications for CES Unveiled Milan subject to change.