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CTA Members at CES 2026: A Sample Itinerary

December 4, 2025

  • Author: CTA Staff
Article Summary

As a member of the Consumer Technology Association (CTA)®, you have exclusive access to benefits that can transform your CES® 2026 experience into a week of unparalleled networking, discovery and business development. Whether you're a seasoned veteran or a new CTA Member attending CES for the first time, this guide will help you maximize every moment of the world's most powerful tech event.

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Monday, January 5

Today’s Game Plan: Arrive Early, Get Ahead

Although opening day isn’t officially until Tuesday, conference programming gets a jump start on Monday, January 5. Start your morning at the West Hall of the LVCC, gaining exclusive insights from the Research Summit conference track. In the afternoon, take your time getting settled and preparing for the week ahead before you head to the Venetian for a visionary keynote from Dr. Lisa Su, Chair and CEO of AMD.

Sample Agenda

CTA Member Tip:

As a CTA member, you received a 25% discount on your Deluxe Conference Pass. Upgrade your registration to gain access to all conference programming.
Register Today

Tuesday, January 6

Today's Game Plan: Opening Day at LVCC & Member Party

The show floor officially opens today! Spend your day at the LVCC exploring the latest innovations – starting at West Hall for more conference sessions and making your way through the exhibit space of the convention center. As a CTA member with special badge recognition, you'll find it easier to connect with exhibitors and fellow attendees. Cap off your first full day at the exclusive CTA Member Party at TAO Las Vegas.

Sample Agenda

Choose Your Own Adventure:

Accordion

Noon–1 PM

Break at CTA Member Lounge (North Hall, N250)
Enjoy free refreshments, Wi-Fi, and use private meeting rooms to regroup. This is your home base for the day.

1-1:40 PM

Trusted Tech: Securing Innovation in a Connected World

2-2:40 PM

Women in Tech Q&A - Live at CES

2:40-3 PM

Visit the CTA Member Desk
While you’re at the CTA Stage in the Grand Lobby, stop by the CTA Member Desk to learn more about how you can engage with CTA and make the most of your membership throughout the year.

Choose Your Own Adventure: 

Accordion

7-9 PM 

CTA Member Party at TAO Las Vegas (Presented by DHL Supply Chain)
This is THE must-attend event of your week. Network with fellow CTA members over exceptional food and drinks in one of Vegas's premier venues.

Wednesday, January 7

Today's Game Plan: Startups & Strategic Networking at the Venetian

Focus your day at the Venetian campus for high-value connections with startups and investors. Start early with CTA Match for curated investor meetings, explore Eureka Park and visit the Startup Stage for conference programming.

Sample Agenda

7-9:30 AM

CTA Match Session at Venetian Expo
If you have applied and been selected for a match, join us at CTA Match for your one-on-one sessions.

10-11 AM

Explore the Innovation Awards Showcase
Visit the Innovation Awards display to see cutting-edge technologies.

11-11:40 AM

Getting to the First Million

Noon-1 PM

Break at CTA Member Lounge (Venetian Ballroom, Level 2, Ballroom L)
Recharge with refreshments and connect with fellow CTA Members.

Choose Your Own Adventure: 

Accordion

Thursday, January 8

Today's Game Plan: C Space® at ARIA and Digital Health Deep Dive

Start your morning at the ARIA to take advantage of conference programming and exclusive gatherings at C Space®. C Space is the epicenter of innovative conversations for advertisers, marketers and media executives. In the afternoon, head back over to the Venetian for a deep dive into Digital Health, exploring the exhibit space, viewing conference sessions and attending the Digital Health Mixer.

Sample Agenda

9-9:40 AM

Using Data to Predict Consumer Behavior

10-10:40 AM

Harnessing AI-Powered Search to Grow Your Business

11-11:40 AM 

Inside the Commerce Media Gold Rush: Why Every Brand Wants In

2-2:40 PM

(Deluxe Conference Pass Holders Only) Longevity Tech: Hype, Hope, or Here to Stay?

3-4 PM

Break at CTA Member Lounge (Venetian Ballroom, Level 2, Ballroom L)
Recharge with refreshments and connect with fellow CTA Members.

5-7 PM

Digital Health Mixer
An open-invitation networking mixer bringing together the digital health community at the show.

Friday, January 9

Today's Game Plan: Final Push & Strategic Follow-Through

The show floor closes early today (4 PM), making this your last opportunity for discovery and final meetings. Focus on quality over quantity – visit any must-see exhibitors you missed and conduct final conversations with key contacts. Use the lighter crowds to your advantage.

Sample Agenda

Choose Your Own Adventure:

Accordion

Noon-1 PM 

Break at CTA Member Lounge (North Hall, N250)
Conduct any final meetings in private meeting rooms and use lounge amenities one last time before the show closes.

2-4 PM

Review & Follow-Up Planning
Before heading to the airport, review your notes and send immediate follow-up messages to high-priority contacts while conversations are fresh.

CTA Member Tip:

CTA Membership benefits don't stop after CES! Your CTA membership delivers value year-round.
Learn more

We Can't Wait to See You at CES 2026

CES 2026 represents an unparalleled opportunity to connect with the innovators, investors and industry leaders shaping the future of technology. As a CTA member, you have exclusive access designed to amplify your experience and maximize your ROI. From the Member Party to CTA Match, from investor connections to lounge amenities, every benefit exists to help you succeed.

The technology industry moves fast, but this week, you'll be right in the center of where it's heading.

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CES is where innovators show up — where the business of technology happens, deals are made, and partnerships spark real growth.

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