We welcomed Horizon Media to the 2026 C Space Studio: Reinventing the Agency Model for a Fragmented Attention Economy

January 8, 2026

Article Summary

Bob Lord, President, discusses how agencies must reinvent for today’s attention economy—balancing data, creativity, and cultural relevance as expectations evolve.

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Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

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