The Ad Council's Interview at the CES 2026 C Space Studio: How Emerging Tech and Creators can Accelerate Social Impact

January 6, 2026

Article Summary

Laurie Keith, Senior Vice President of Emerging Media & Technology, shares how purpose-driven marketing and new technologies can drive impact while building trust and meaningful connections.

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Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

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