Sitting Down at the CES 2026 C Space Studio with Zeta Global: Turning AI, Identity, and Predictive Intelligence into a Smarter Marketing Engine

January 6, 2026

Article Summary

David A. Steinberg, Co-Founder, Chairman & CEO, explains how AI, identity, and predictive intelligence help brands anticipate intent and deliver more relevant marketing experiences.

Marketing and Advertising

Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

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