SAG-AFTRA is Back at the CES 2026 C Space Studio: Navigating Labor, Technology, and Trust in the AI Era

January 6, 2026

Article Summary

Duncan Crabtree-Ireland, National Executive Director & Chief Negotiator, discusses how SAG-AFTRA is navigating labor, trust, and technology as AI reshapes the entertainment industry.

Marketing and Advertising

Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

Latest Marketing and Advertising Content

10:50
Video
Luminate Intelligence in the CES 2026 C Space Studio: Decoding Media Signals, Culture Shifts, and what Comes Next

Marketing and Advertising Content and Entertainment
10:58
Video
We welcomed Horizon Media to the 2026 C Space Studio: Reinventing the Agency Model for a Fragmented Attention Economy

Marketing and Advertising Content and Entertainment
10:25
Video
We Welcomed BrightLine to the CES 2026 C Space Studio: Creating Interactive, Sustainable Experiences in Connected TV

Marketing and Advertising Content and Entertainment

Your Guide to CES Stages

A Sample Itinerary for Media and Creators

Exhibitor Dashboard: Quick 3-Step Guide

Exhibitor Tool Kit

Sample Itineraries for CES 2026

Your Essential First-Time CES Experience Guide

Artificial Intelligence

Content and Entertainment

Vehicle Tech and Advanced Mobility

AMD Keynote

Caterpillar Keynote

CTA State of the Industry Address and Siemens Keynote