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POV: You're A Marketer Finding The Balance Between Control and Automation on TikTok, presented by TikTok

January 7, 2026

Article Summary
TikTok brings together Economist Impact, Vayner Media, and Ulta Beauty to explore how AI, automation, and human intuition will shape the future of performance marketing.
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Learn about the innovations leading the entertainment transformation, at the place where brands who know how to generate buzz come together.

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