NBCUniversal in the CES C Space Studio: How Brand Meaning is Changing in 2026

January 6, 2026

Article Summary

Karen Kovacs, President of Advertising & Partnerships, explores how brand meaning is changing in 2026—staying relevant through culture, partnerships, and evolving audiences.

Marketing and Advertising

Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

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