Powered by the Consumer Technology Association (CTA)®

Skip to content

Why Attend
Attendee Types
Featured Guides
- Your Guide to CES Stages
- A Sample Itinerary for Media and Creators
Why Exhibit
Plan
Featured Guides
- Exhibitor Dashboard: Quick 3-Step Guide
- Exhibitor Tool Kit
Planning Resources
Travel & Hotels
Featured Guides
- Sample Itineraries for CES 2026
- Your Essential First-Time CES Experience Guide
Navigate
Show Experiences
Additional Resources
Featured Topics
- Artificial Intelligence
- Content and Entertainment
- Vehicle Tech and Advanced Mobility
View all topics
Content Type
Featured Content
- AMD Keynote
- Caterpillar Keynote
- CTA State of the Industry Address and Siemens Keynote
View Content

Register Apply to Exhibit

Start typing to see suggested results

Mars is Back in the C Space Studio at CES 2026: Building Modern Brands through Culture, Purpose, and Innovation

January 7, 2026

Article Summary

Rankin Carroll, Chief Brand Officer, explains how culture, purpose, and innovation are shaping modern brand building across generations.

Marketing and Advertising

Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

Latest Marketing and Advertising Content

10:43
Video
CES 2026 Welcomed AARP to Our C Space Studio: Innovation for longevity—How Trust and Relevance will Define the Next Decade

Marketing and Advertising Content and Entertainment
10:50
Video
Luminate Intelligence in the CES 2026 C Space Studio: Decoding Media Signals, Culture Shifts, and what Comes Next

Marketing and Advertising Content and Entertainment
10:58
Video
We welcomed Horizon Media to the 2026 C Space Studio: Reinventing the Agency Model for a Fragmented Attention Economy

Marketing and Advertising Content and Entertainment