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LG Ad Solutions Joined Us at the CES 2026 C Space Studio: How AI and CTV Are Rewriting the Advertising Playbook

January 7, 2026

Article Summary
Kelly McMahon, EVP of Global Operations, explores how data, innovation, and connected TV are transforming advertising—and what brands need to know to stay competitive in a rapidly evolving ecosystem.
Marketing and Advertising

Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

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