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Irrational Consumers: How to Grow Brands in an Unreasonable World, presented by Kroger

January 7, 2026

Article Summary
Discover how brands can decode irrational shopping behaviors and use smarter diagnostics to unlock new growth opportunities in the evolving 2026 retail landscape.
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Learn about the innovations leading the entertainment transformation, at the place where brands who know how to generate buzz come together.

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