Susan Schiekofer
Chief Media Officer US, WPP Media
Susan Schiekofer oversees media and cross-platform partnerships for WPP Media’s agency clients. A digital pioneer since 1994, she drives marketplace integrity, viewability, anti-fraud, and measurement standards. Susan co-created WPP Media’s Responsible Media platform and leads innovative, accountable solutions across all media formats.
Sessions
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Monday, January 5
11:00 AM-11:40 AM
ARIA, Level 1, Joshua 9
The Studio, The Network, The Brand, The Agency: A Global Vision
While Hollywood glamour never fades, the traditional silos of studio, networks and celebrity reshuffle into global brands, mega technologies and global agencies.
Conference Track
Digital Hollywood: Entertainment, Tech & Brands - AI, XR, Streaming