Sneha Ghosh
EVP, Head of Data - NAMER, Monks
Sneha Ghosh is a media analytics trailblazer with 20 years of experience driving millions in ROI for iconic and challenger brands.
She pioneers AI-driven measurement and attribution models to maximize media efficacy, delivering 5X gains in campaign efficiency.
From MarTech to ethical data use, Sneha’s expertise helps global leaders navigate the digital landscape with absolute precision.
Sessions
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Wednesday, January 7
10:30 AM-10:55 AM
ARIA, Level 1, Joshua 8
AI-driven Upside: Creative Effectiveness in Media
This session will map practical steps brands can take now to capture AI-driven upside without needlessly constraining media buys.
Conference Track
Monks: How to Transform the Economics of Advertising with AI