Sherry Pitkofsky
SVP Marketing, Scripps
Sherry Pitkofsky is a senior marketing and brand leader at Scripps, driving strategy across national networks and Scripps Sports. She connects live sports, storytelling, and audience growth with a strong focus on women’s sports, partnerships, and innovative fan experiences
Sessions
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Tuesday, January 6
1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
When Emotion Becomes Media: The New Era of Sports Advertising
Sports delivers unmatched emotional drama. New tech now lets brands activate those moments in real time. Hear how leagues and platforms are turning live fandom into living media.
Conference Track
Sports Tech