Sara Gotfredson
Founder, CEO, TRAILBLAZING SPORTS GROUP
Sara is revolutionizing how brands invest in women’s sports via high preforming partnerships that drive ROI. Since founding Trailblazing Sports Group in 2022 after two decades at ESPN, she has injected nearly $10M in media and sponsorship revenue into women’s sports with global brands like Acura, CashApp, Google, Fan Duel ,L’Oréal, Morgan Stanley, Nike, QuickBooks, State Farm, TIAA & Visa.
Sessions
-
Tuesday, January 6
2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
Global Match Moments: How Every Brand Can Play to Win
Major sporting moments in 2026 will command global attention. See how data fuels innovation and helps brands own moments, whether sponsored or leaning into the zeitgeist.
Conference Track
Sports Tech