Sam Garfield
Industry Strategy M&E, Adobe
Sam Garfield currently serves as the Head of Digital Strategy for CMT and Data & AI Platforms at Adobe where he works with Media, Sports and Travel companies on digital transformation efforts. Prior to that, Sam spent sixteen years at Discovery Inc focusing on process improvement and data analytics. He has received a Bachelors and Masters of Business Administration from the University of Maryland.
Sessions
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Wednesday, January 7
10:30 AM-10:55 AM
ARIA, Level 1, Joshua 8
AI-driven Upside: Creative Effectiveness in Media
This session will map practical steps brands can take now to capture AI-driven upside without needlessly constraining media buys.
Conference Track
Monks: How to Transform the Economics of Advertising with AI