Peggy Roe
Executive Vice President & Chief Customer Officer, Marriott International
Peggy Roe is Executive Vice President and Chief Customer Officer at Marriott International Inc., leading global consumer strategy, brand, marketing, design, and customer engagement. She is responsible for enhancing the consumer experience across Marriott’s portfolio and oversees Marriott Bonvoy® loyalty (228M+ members) and guides expansion into new segments, including outdoor hospitality.
Sessions
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Thursday, January 8
9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
Using Data to Predict Consumer Behavior
Explore the best use cases in leveraging data to anticipate consumer behavior, personalize experiences, and drive smarter marketing decisions.
Conference Track
CMO Insights -
Thursday, January 8
11:10 AM-11:30 AM
ARIA, Level 1, Joshua 9
How Creators are Building the Future of the Consumer Experience
Find out Marriott’s vision for its creator strategy as it builds more immersive and interactive experiences for consumers.
Conference Track
Variety Business of Creators Summit, presented by Samsung Ads