Mitchel Berger
Executive Vice President, Global Commerce, Crunchyroll
Mitchel Berger is the EVP of Global Commerce at Crunchyroll, the global brand fueling anime fandom, overseeing consumer products, merchandise, manga, content sales, and theatrical. Berger has managed the distribution of 10 of the top 20 highest-grossing anime releases of all time in North America, including Demon Slayer: Kimetsu No Yaiba Infinity Castle.
Sessions
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Wednesday, January 7
3:35 PM-4:10 PM
ARIA, Level 1, Joshua 9
Fandom in the Zeitgeist
Creating and sustaining fandom is end game for any company. Can we engineer passion among audiences? A look at how entertainment is being developed for maximum impact.
Conference Track
Entertainment Summit, a Variety Program