Mike O'Donnell
VP, Vizio
Mike O’Donnell is a VP at Walmart, leading VIZIO’s advertising and growth business. He launched VIZIO’s direct-to-device ads business and expanded SmartCast with 100+ free channels and major content deals. A CTV pioneer, he also helped scale YUME to its NYSE listing and served as CRO at Connekt.
Sessions
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Wednesday, January 7
9:50 AM-10:30 AM
ARIA, Level 1, Joshua 9
The New Business of Entertainment
TV leaders are sharpening their tools to reach and understand fractured audiences. How is the industry improving the TV platform to be the medium of choice for partners?
Conference Track
Entertainment Summit, a Variety Program