Melissa Harrison
Vice President, Marketing & Communications, Consumer Technology Association
Melissa leads CTA’s marketing and communications, telling the story of CTA and CES. She oversees global promotion of CES, advocacy and industry communications, and executive thought leadership -- a portfolio which includes the organization’s paid, earned, owned, and social media channels. Melissa joined CTA in 2022, following 20 years of experience in the non-profit, public, and private sectors.
Sessions
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Thursday, January 8
9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
Using Data to Predict Consumer Behavior
Explore the best use cases in leveraging data to anticipate consumer behavior, personalize experiences, and drive smarter marketing decisions.
Conference Track
CMO Insights