Matias Muchnick is the CEO and co-founder of NotCo, the most advanced AI company in the consumer goods industry. Since its founding in 2015 at age 27, the company has been backed by the world's top investors, including Jeff Bezos, Roger Federer, Tiger Global, L-Catterton, KaszeK Ventures and has been valued at $1.5B Dollars. Matias was named as one of TIME Magazine's Next Gen Leaders in 2024.