Martin Blich
Executive Director, US Head of Sports Partnerships & Investment, WPP Media
Martin Blich, WPP Media's US Head of Sports Partnerships & Investment, uses 27+ years of experience to redefine brands' sports connections. He drives WPP's sports strategy, securing major investment deals (Super Bowl, Olympics) & advancing women's sports. He unlocks media potential, delivering impact, and has earned Ad Age's Creativity Award as 2025 Media Planner of the Year.
Sessions
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Tuesday, January 6
1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
When Emotion Becomes Media: The New Era of Sports Advertising
Sports delivers unmatched emotional drama. New tech now lets brands activate those moments in real time. Hear how leagues and platforms are turning live fandom into living media.
Conference Track
Sports Tech -
Wednesday, January 7
2:05 PM-2:25 PM
ARIA, Level 1, Joshua 9
Harnessing Fandom through Live Sports Content
Uncover the key moments where brands can create meaningful connections with fans across live sports content.
Conference Track
Entertainment Summit, a Variety Program