Mark Kirkham
Chief Marketing Officer, PepsiCo
Mark Kirkham is Chief Marketing Officer for PepsiCo’s U.S. beverages business. In this role, he is responsible for brand strategies and marketing programs across PepsiCo’s $27B portfolio; including iconic brands such as Pepsi, Mountain Dew, Gatorade, Lipton Iced Tea, and Starbucks. Prior to this role, he led the sparkling portfolio across North America.
Sessions
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Tuesday, January 6
4:00 PM-4:30 PM
ARIA, Level 1, Joshua 9
From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing
Anticipating cultural trends and aligning with them authentically drives business growth. Meet the changemakers who know when to jump into culture…and when to sit out.
Conference Track
UTA: Future Decoded