Lesley Silverman
Head of Future Media, UTA
Lesley Silverman is the Head of Future Media at leading global talent, entertainment, and advisory company UTA. In this role, Silverman leads the exploration into emerging technologies and delves into the interplay between AI, media and entertainment.
Sessions
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Tuesday, January 6
4:00 PM-4:40 PM
ARIA, Level 1, Joshua 8
The Team as a Brand: Marketing Beyond the Season
Sports teams are becoming media & entertainment companies. Learn how franchises are monetizing fandom year-round - on social, at home, and IRL.
Conference Track
Sports Tech