Kimberly Boyd
President, Global Licensing & Entertainment, Hasbro
Kim Boyd is President of Global Licensing and Entertainment at Hasbro, where she leads licensing and entertainment strategy for a portfolio of more than 1,900 associated brands and 1,500 licensee partners. Since joining in 2006, she has held key leadership roles that have helped shape Hasbro as a leading games, IP and toy company.
Sessions
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Wednesday, January 7
11:50 AM-12:30 PM
ARIA, Level 1, Joshua 9
Experience This! What's Next in Events Across Platforms
Companies want to build out universes for their IP, and experiential entertainment is crucial to extend reach. Which event strategies are succeeding?
Conference Track
Entertainment Summit, a Variety Program